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# Touching Hat-Tipping Tributes
Jordan Brand Releases an Epic Tribute to Derek Jeter

By Meghan Young | Published 2014-07-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/tribute-to-derek-jeter
References: [bleacherreport](http://bleacherreport.com/articles/2128910-jordan-brand-rolls-out-moving-re2pect-tribute-for-derek-jeter) & [nikeinc](http://nikeinc.com/jordan-bran)

Jordan Brand released perhaps the most touching tribute to Derek Jeter in response to his recent retirement announcement. Titled 'RE2PECT,' it shows the 40-year-old New York Yankee ready at the home plate as fans salute him by tipping their hats. Although filled with stars including Tiger Woods, Billy Crystal, Michael Jordan and Jay Z, Bleacher Report points out that "the best part of this ad might be the grudging acknowledgements of Jeter’s success."

This tribute to Derek Jeter includes players from Boston, The [Mets](https://www.trendhunter.com/trends/blackstock-weber3) and more also tipping their hat to the celebrated athlete. Absolutely moving, it is fitting that Jordan Brand would say farewell to its first endorsed baseball player in such a moving manner.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 25% | Activity: 65% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### Key Themes Behind This Trend

- **Moving Tributes:** Disruptive innovation opportunity: Create personalized and heartfelt tribute experiences for retiring athletes or public figures.
- **Celebrity Endorsements:** Disruptive innovation opportunity: Develop new ways for brands to showcase their relationships with celebrity endorsers through innovative advertising campaigns.
- **Emotional Marketing:** Disruptive innovation opportunity: Utilize emotional storytelling techniques in marketing to engage consumers on a deeper level.

### Where This Applies

- **Sports Apparel:** Disruptive innovation opportunity: Integrate technology into sports apparel to enhance the fan experience and promote team loyalty.
- **Event Planning:** Disruptive innovation opportunity: Create custom events and experiences for retiring athletes or celebrities, offering fans an exclusive and emotional connection.
- **Advertising and Marketing:** Disruptive innovation opportunity: Adopt new strategies in advertising and marketing to evoke strong emotions and create memorable brand experiences.

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