# Men's Color Cosmetics Tribe Cosmetics Makes All-Natural, Vegan, Easy-to-Apply Makeup for Men By Laura McQuarrie | Published 2021-07-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tribe-cosmetics References: [barrons](https://www.barrons.com/articles/good-company-tribe-cosmetics-makes-mens-makeup-accessible-in-the-zoom-era-01625770422) & [tribecosmetics](https://tribecosmetics.com/) Tribe Cosmetics makes color cosmetics for men that are completely natural, vegan, cruelty-free and especially easy to apply, since no special brushes or applicators are needed. Co-founder Pergrin Pervez wanted to prepare for a big meeting and visited a major makeup store and was only told that makeup was gender-neutral and that he could look around to find what he needed. As Pervez describes, "As I looked around more, I was really kind of confused. I looked up at the advertising and thought, ‘You have so many women here with different types of makeup, but which of these women looks like me and which ones can I aspire to? I want to go to a meeting tomorrow to close a deal, where’s that look?'" The brand officially launched this year with makeup for men and products like Moisturizer, Skin Fix and Beard Fix. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 69% | Activity: 46% | Freshness: 10% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Men's Color Cosmetics:** Men's color cosmetics are becoming increasingly popular. - **Gender-neutral Makeup:** The demand for gender-neutral makeup is on the rise. - **All-natural and Vegan Makeup:** There is a growing trend towards all-natural and vegan makeup products. ### Sectors Adopting This - **Cosmetics:** The cosmetics industry can capitalize on the rising demand for gender-neutral and inclusive makeup products. - **Men's Grooming:** The men's grooming industry has the opportunity to expand its offerings and tap into the growing market for men's color cosmetics. - **Natural and Vegan Products:** The natural and vegan product industry can benefit from catering to the demand for cruelty-free and sustainable makeup options. ## Related on Trend Hunter - [Made-for-Men Makeup Lines](https://www.trendhunter.com/trends/nunorm.md) - [Comprehensive Men's Makeup Kits](https://www.trendhunter.com/trends/mens-makeup-kit.md) - [Natural Actives Luxury Skincare](https://www.trendhunter.com/trends/one-tribe-cosmetics.md) - [Masculine Hybrid Skincare Ranges](https://www.trendhunter.com/trends/enhanse-mens-skincare.md) - [Men-Targeted Private Label Cosmetics](https://www.trendhunter.com/trends/mens-grooming-product-range.md) - [Elevated Male Grooming Kits](https://www.trendhunter.com/trends/piramal-pharma.md) - [Skin-Caring Cosmetics](https://www.trendhunter.com/trends/versed-makeup.md) - [Play-Centered Color Cosmetics](https://www.trendhunter.com/trends/trouble-maker-makeup.md) - [Modern Men's Skincare Lines](https://www.trendhunter.com/trends/magnolia-league.md)