Consumers today are becoming more savvy than ever at finding the products and services that speak to their ethical stance, which is being supported by solutions like the 'Tribe' browser extension. The solution works by letting online shoppers know about a company's policies and business practices that might affect their interest in purchasing their products. This information is then relayed to the company to let them know if their practices are having an impact on their bottom line by potentially deterring purchases.
The 'Tribe' browser extension is presently focused on sharing information about animal testing with additional content regarding corporate environmental practices and even political giving coming soon. The digital solution is sure to come as a welcome solution to consumers seeking to make more educated purchases.