# Smart Home Burglary Ads This 'Tribal DDB' Ad Humorously Encourages House Insurance for Smart Homes By Ady Floyd | Published 2015-09-30 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/tribal-ddb References: [adweek](http://www.adweek.com/adfreak/dutch-insurance-ad-has-hilariously-skeptical-take-smart-homes-164495) & [ddbcanada](http://www.ddbcanada.com/) This Tribal [DDB](https://www.trendhunter.com/trends/cargurus-latest-ad) ad encourages home owners to purchase insurance even if they feel safer having [tech-based home protection](https://www.trendhunter.com/trends/smart-home-savings). The humorous ad features two goofy burglars breaking into a home and stealing valuable items -- a process made easy with the home's smart devices. The burglars enter the home and continue to find [valuable hidden items](https://www.trendhunter.com/trends/unsnatchable-phone-case) which appear when the men hit the sensor triggers. This ad educates home owners that even though houses can be protected by apps and tech-based devices, anyone can ultimately access the software. At the end of the commercial, the home-owner is seen on stage boasting about app-connected home security even though he is actually being robbed. The main goal for the Tribal DDB ad is to outline the risks that are associated with a lack of home insurance. Without home insurance, nothing inside of one's house will be protected against theft. An additional underlying factor for consumers to consider is that having high-tech devices is another reason to purchase insurance and protect expensive products. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 14% | Activity: 28% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Why This Trend Is Growing - **Rise of Smart Home Security:** Disruptive innovation opportunity: Develop advanced home security systems that are immune to hacking and unauthorized access. - **Increased Awareness of Home Insurance:** Disruptive innovation opportunity: Create technology-driven insurance solutions tailored specifically for smart homes and their unique risks. - **Integration of App-connected Devices:** Disruptive innovation opportunity: Design comprehensive platforms that seamlessly integrate various smart devices to enhance home security and simplify monitoring. ### Industries Being Reshaped - **Home Security Systems:** Disruptive innovation opportunity: Develop AI-powered security systems that proactively identify and prevent potential security breaches. - **Insurance:** Disruptive innovation opportunity: Implement innovative risk assessment algorithms that consider the interconnectedness of smart devices in determining insurance premiums. - **Smart Home Technology:** Disruptive innovation opportunity: Create unified platforms that prioritize user privacy and provide enhanced protection against unauthorized access. ## Related on Trend Hunter - [Household Expense Ads](https://www.trendhunter.com/trends/what-ai-can-save.md) - [Home Safety Campaigns](https://www.trendhunter.com/trends/the-selfie-effect.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Authenticity-Forward Insurance Campaigns](https://www.trendhunter.com/trends/allianz-ireland.md) - [Mobile Device Durability Ads](https://www.trendhunter.com/trends/apple-trust-issues.md) - [Accessible Customer Service Ads](https://www.trendhunter.com/trends/accessible-customer-service.md) - [Smart Home Security Systems](https://www.trendhunter.com/trends/smart-home-security-solution.md) - [Auction-Inspired Technology Commercials](https://www.trendhunter.com/trends/apple-data-auction-commercial.md) - [Convenient Home Insurance Apps](https://www.trendhunter.com/trends/the-amazon-insurance-store.md)