# Revamped Canadian Rewards Programs Canadian Tire's Triangle Rewards Offers Simple Collection By Justin Lam | Published 2018-05-02 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/triangle-rewards References: [globalnews](https://globalnews.ca/news/4176222/canadian-tire-triangle-rewards-loyalty-program/) & [canadiantire](http://www.canadiantire.ca/en/triangle.html) Canadian-based retailer [Canadian Tire](https://www.trendhunter.com/trends/rbc-and-canadian-tire) has recently revamped its Triangle Rewards program to introduce a [more customer-focused loyalty program](https://www.trendhunter.com/trends/the-iconic). The newly updated program derives its name from the shape of the company's logo and takes advantage of the brand's longstanding use of 'Canadian Tire money.' The new Triangle Rewards program will allow Canadian Tire customers to continue collecting and redeeming Canadian Tire money but will now give customers the option to collect through an app or loyalty card. The revamped program will also allow customers to redeem Canadian Tire money at other stores, such as Sport Check and Mark's. In addition to moving onto a more app-based platform, the revamped Triangle Rewards program will also include [more personalized offers for customers](https://www.trendhunter.com/trends/poundland-1). To accomplish this, the app will monitor and store consumer spending for commercial purposes to best target ads and products that may appeal based on past purchases. Image Credit: Jacques Boissinot ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 21% | Activity: 38% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **App-based Loyalty Programs:** The revamped Triangle Rewards program introduces an app-based platform for collecting and redeeming rewards, offering opportunities for other businesses to adopt similar app-based loyalty programs. - **Personalized Offerings:** The new Triangle Rewards program utilizes consumer spending data to provide personalized offers, presenting opportunities for businesses to integrate data-driven personalization into their loyalty programs. - **Cross-store Redemption:** Customers can now redeem Canadian Tire money at other stores, creating opportunities for businesses to collaborate and offer cross-store redemption options in their loyalty programs. ### Who This Affects Most - **Retail:** The retail industry can adopt app-based loyalty programs, leveraging technology to enhance customer experiences and increase customer retention. - **Advertising and Marketing:** The advertising and marketing industry can capitalize on data-driven personalization to deliver targeted ads and products to consumers based on their past purchases. - **Collaborative Retailing:** The collaborative retailing industry can explore cross-store redemption options to incentivize customer loyalty across multiple brands and stores. ## Related on Trend Hunter - [Business-Focused Rewards Collaborations](https://www.trendhunter.com/trends/rbc-and-canadian-tire.md) - [Allen Key-Inspired Rewards Programs](https://www.trendhunter.com/trends/ikea-family-loyalty-program.md) - [Progressive Loyalty Reward Programs](https://www.trendhunter.com/trends/rbc-expands-avion-rewards.md) - [All-in-One Loyalty Programs](https://www.trendhunter.com/trends/avion-rewards.md) - [Loyalty-Based Fuel Savings](https://www.trendhunter.com/trends/true-north-energy.md) - [Reimagined Loyalty Programs](https://www.trendhunter.com/trends/rewards-system.md) - [Comprehensive QSR Reward Programs](https://www.trendhunter.com/trends/aw-rewards.md) - [Retailer-Backed Rewards Cards](https://www.trendhunter.com/trends/target-circle.md) - [Revamped Grocery Loyalty Apps](https://www.trendhunter.com/trends/tesco-3.md)