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# Celebrity Direct-to-Consumer Fashions
Danielle Brooks' 'Tria Collection' is Stylish and Inclusive

By Ell Smith | Published 2017-12-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/tria-collection
References: [refinery29](http://www.refinery29.com/2017/09/171904/danielle-brooks-universal-standard-collection-2017) & [instagram](https://www.instagram.com/universalstandard/)

Danielle Brooks, best known for her portrayal of Orange is the New Black's Tasha "Taystee" Jefferson, has turned to fashion as her latest platform to promote body positivity, after revealing a partnership with the clothing brand Universal Standard, and a new clothing line titled the 'Tria Collection'.

Universal Standard is a direct-to-consumer brand that offers its items in sizes from 10 to 28, giving more women the opportunity to wear high-quality designer fashion. The partnership with the actress serves as a continuation of the brand's series, which asks the question:“If you could design three pieces that you always wished you had in your closet, but could never find, what would they be?” The three pieces include an elegant off-the-shoulder dress, overalls and a poplin dress, that was inspired by Solange.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 43% | Activity: 35% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What's Driving This Trend

- **Direct-to-consumer Fashion:** The rise of direct-to-consumer fashion brands like Universal Standard creates opportunities for inclusive sizing and personalized shopping experiences.
- **Body Positivity and Representation:** The partnership between Danielle Brooks and Universal Standard highlights the demand for inclusive fashion that celebrates diverse bodies and promotes body positivity.
- **Celebrity-driven Fashion:** Celebrity collaborations like the 'Tria Collection' provide opportunities for brands to leverage star power and create exclusive and highly sought-after fashion collections.

### Who This Affects Most

- **Fashion:** The fashion industry can take advantage of direct-to-consumer models and collaborations with celebrities to reach a broader customer base and explore innovative design concepts.
- **E-commerce:** The rise of direct-to-consumer fashion brands presents opportunities for e-commerce platforms to cater to diverse customer preferences and streamline the shopping experience with advanced personalization tools.
- **Entertainment:** The partnership between Danielle Brooks and Universal Standard highlights the intersectionality between the fashion and entertainment industries, showcasing the potential for cross-industry collaborations and audience engagement.

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