# Pumpkin-Inspired Community-Themed Campaigns Danone North America Debuts the Tri Pumpkin Campaign By Kalin Ned | Published 2024-09-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tri-pumpkin References: [prnewswire](https://www.prnewswire.com/news-releases/anyone-can-rush-the-newest-house-on-greek-row-tri-pumpkin-founded-by-seasonal-bevvy-bosses-stk-cold-brew-international-delight-and-dunkin-creamers-302227621.html)  [Danone North America](https://www.trendhunter.com/trends/stk-cold-brew-peppermint-mocha) has introduced a unique promotional campaign named Tri Pumpkin. This marketing initiative sees the brand partnering with STōK Cold Brew, [International Delight](https://www.trendhunter.com/trends/cold-foam-creamer), and [Dunkin' Creamers](https://www.trendhunter.com/trends/dunkin-daydream-refreshers). The Tri Pumpkin campaign celebrates the the fall season and pumpkin flavors by establishing a themed community for enthusiasts of these seasonal beverages. This initiative invites fans to participate in a contest by showcasing their love for pumpkin products on social media platforms such as Instagram and TikTok. Participants can win one of 20,000 dollars in prizes and gain access to exclusive products and merchandise from the participating brands. Danone North America's effort merges seasonal marketing with interactive engagement, tapping into the popularity of pumpkin-flavored products and the social media trend of college recruitment experiences. By leveraging this connection, Danone North America seeks to enhance brand visibility and foster a dedicated community of pumpkin flavor aficionados. Image Credit: Danone North America ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 57% | Activity: 74% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Seasonal Product Campaigns:** Leveraging the fall season's popularity to create thematic promotions can result in heightened brand visibility. - **Interactive Social Media Contests:** Engaging consumers through social media contests encourages user-generated content and fuels community participation. - **Collaborative Brand Partnerships:** Teaming up with other brands to create a unified campaign expands reach and combines audiences for greater impact. ### Who This Affects Most - **Food and Beverage:** Seasonal campaigns like Tri Pumpkin can drive sales by appealing to consumers' flavor preferences during peak times. - **Marketing and Advertising:** Interactive and themed initiatives present new ways for agencies to engage with target demographics through digital platforms. - **Consumer Packaged Goods:** Collaborations between different brands within the industry can enhance product appeal and introduce new customer experiences. ## Related on Trend Hunter - [Pumpkin-Inspired Beverage Lineups](https://www.trendhunter.com/trends/pumpkin-palooza.md) - [Better-For-You Fall Refreshment Menus](https://www.trendhunter.com/trends/fall-pumpkin-spice-trio.md) - [Autumnal Coffee Toppers](https://www.trendhunter.com/trends/cold-foam-creamer.md) - [Ready-to-Pour Cold Pumpkin Lattes](https://www.trendhunter.com/trends/pumpkin-pie-spice-iced-coffee.md) - [Pumpkin Pie-Inspired Cold-Brew Concentrates](https://www.trendhunter.com/trends/coldbrew-concentrate.md) - [Expanded Autumn Coffee Offerings](https://www.trendhunter.com/trends/autumn-coffee.md) - [Autumn-Ready Pumpkin Beverages](https://www.trendhunter.com/trends/fall-flavored-products.md) - [Interactive Treat Campaigns](https://www.trendhunter.com/trends/falling-treats.md) - [Halloween Creamer Costumes](https://www.trendhunter.com/trends/international-delight-2.md)