# Vegan Latinx Beauty Brands Treslúce Beauty by Becky G Celebrates the Latinx Community By Laura McQuarrie | Published 2021-06-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/tresluce-beauty References: [beautyvelle](https://beautyvelle.com/2021/06/23/sneak-peek-tresluce-beauty-by-becky-g/) & [treslucebeauty](https://treslucebeauty.com/password) Treslúce Beauty by Becky G is a new brand that was inspired by Latinx culture and created for the enjoyment of all. Second-generation Mexican-American, actress, social activist and the youngest CoverGirl to date, Becky G, partnered with beauty brand incubator Madeby Collective to bring Treslúce Beauty to life and it's a beauty brand that's devoted to supporting Latinx artists and artisans across the United States and Latin America. The first collection from the brand was inspired by Becky G's Mexican heritage and it features unique ingredients like blue agave sourced from Jalisco, Mexico. In the future, Treslúce Beauty will continue celebrating all Latinx cultures. The brand is making its debut with six products: an [eyeshadow palette](https://www.trendhunter.com/trends/live-tinted), a brush set, [lashes](https://www.trendhunter.com/trends/velour-x-cgonzalez), liners and more. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 53% | Activity: 61% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Why This Trend Is Growing - **Latino Beauty:** Expanding the beauty industry to be more inclusive to Latinx consumers and featuring unique ingredients and stories of Latinx culture. - **Socially Conscious Beauty:** Companies like Treslúce Beauty by Becky G are taking a stance and creating products that not only are high quality, but also address important social issues. - **Ethnic-inclusive Marketing:** Brands are adapting to the growing trend of inclusive representation by ensuring their marketing is to diverse backgrounds and cultures. ### Industries Being Reshaped - **Beauty:** Creating beauty products that have been inspired by local ingredients and stories from different cultures. - **Social Activism:** Encouraging social activism in brand values, creating campaigns and supporting important causes through donations or public awareness. - **E-commerce:** Offering a variety of diverse products for different ethnic cultures, contributing to more modern and inclusive e-commerce experiences. ## Related on Trend Hunter - [Spiced Makeup Collaborations](https://www.trendhunter.com/trends/rare-beauty-4.md) - [South Asia-Influenced Cosmetics Brands](https://www.trendhunter.com/trends/just-b-cosmetic.md) - [Dark Skin-Centric Beauty Brands](https://www.trendhunter.com/trends/nach-cosmetics.md) - [Heritage-Inspired Skincare](https://www.trendhunter.com/trends/setu-personal-care.md) - [Plumping Plant-Powered Cosmetics](https://www.trendhunter.com/trends/gxve-beauty-by-gwen-stefani.md) - [Seasoning-Inspired Beauty Sets](https://www.trendhunter.com/trends/rare-beauty-x-tajin.md) - [Multi-Tasking Agave Cosmetics](https://www.trendhunter.com/trends/agave-glow.md) - [Inclusive Makeup Brand Campaigns](https://www.trendhunter.com/trends/it-feels-good-to-be-seen.md) - [Telenovela-Inspired Makeup Campaigns](https://www.trendhunter.com/trends/descubre-elfecto-campaign.md)