# Influencer Beauty Brands Becky G’s Treslúce Beauty Recently Launched at Ulta Beauty By Grace Mahas | Published 2022-03-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/treslce-beauty-2 References: [treslucebeauty](https://treslucebeauty.com/) & [instagram](https://www.instagram.com/iambeckyg/) As of March 13, Treslúce Beauty, a Latinx-founded beauty brand, will be available at [Ulta Beauty](https://www.trendhunter.com/trends/ulta-beauty1), the nation's largest beauty retailer, online at [Ulta.com](https://www.trendhunter.com/trends/moroccanoil-launches) and in 351 stores. Treslúce Beauty's high-performance, clean, vegan formulations celebrate, celebrate and support Latinx heritage with a mission to inspire beauty enthusiasts to embrace their creative side. The brand was founded by global superstar Becky G, a second-generation Mexican-American devoted to shining a light on her humble beginnings and Latinx identity. “We are overjoyed to welcome Treslúce Beauty to the [Ulta Beauty family](https://www.trendhunter.com/trends/ulta-beauty-partners),” said Marcia Salcedo, senior vice president of merchandising, Ulta Beauty. “As we continue to bring culturally relevant, trend-forward brands in our assortment, we are confident our guests will embrace these products’ unique and vegan ingredients as well as its deep, meaningful heritage.” Image Credit: Treslúce Beauty ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 67% | Activity: 57% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Latinx-focused Beauty:** Opportunity to disrupt the beauty industry by creating beauty brands that celebrate and support underrepresented cultures and ethnicities. - **Vegan Beauty:** Opportunity to develop innovative formulations using only plant-based, cruelty-free ingredients and appeal to environmentally-conscious consumers. - **Celebrity Beauty Brands:** Opportunity to leverage the influence and fan following of celebrities to build successful beauty brands. ### Who This Affects Most - **Beauty Retail:** Opportunity for beauty retailers to expand their offerings and attract new customers by featuring culturally diverse and ethical beauty brands. - **Celebrities:** Opportunity for celebrities to monetize their influence by venturing into the beauty industry and offering products that resonate with their fans. - **Latinx Heritage Brands:** Opportunity for Latinx entrepreneurs to create beauty brands that celebrate and support their heritage and culture, and contribute to greater diversity and inclusion in the beauty industry. ## Related on Trend Hunter - [Substantial Beauty Retailer Expansions](https://www.trendhunter.com/trends/ulta-beauty1.md) - [Exclusive Skincare Retail Expansions](https://www.trendhunter.com/trends/skincare-retail.md) - [Luxe Beauty Oil Expansions](https://www.trendhunter.com/trends/moroccanoil-launches.md) - [Influencer-Approved Beauty Brands](https://www.trendhunter.com/trends/point-of-view-beauty.md) - [Hair Product Retail Expansions](https://www.trendhunter.com/trends/hallo-hair-ulta-beauty.md) - [Indie Hair Removal Brands](https://www.trendhunter.com/trends/sugardoh.md) - [Spiced Makeup Collaborations](https://www.trendhunter.com/trends/rare-beauty-4.md) - [Inclusive Makeup Brand Campaigns](https://www.trendhunter.com/trends/it-feels-good-to-be-seen.md) - [South Asia-Influenced Cosmetics Brands](https://www.trendhunter.com/trends/just-b-cosmetic.md)