# Actor-Backed Curly Haircare Products TRESemmé Bouncy Curls Launched with Belmont Cameli By Michael Hemsworth | Published 2026-07-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tresemm-bouncy-curls-collection References: [drugstorenews](https://drugstorenews.com/tresemme-taps-actor-belmont-cameli-help-launch-bouncy-curls-line-expansion)  The [TRESemmé Bouncy Curls](https://www.trendhunter.com/trends/give-gloss-campaign) Collection is being launched with the help of actor Belmont Cameli as a series of haircare products that target the needs of consumers with curly hair. The product range itself starts off with haircare solutions for consumers with 2B to 3B-style curly hair that won't weigh down their tresses. This includes such options as the Defining Cream, [Defining Mousse](https://www.trendhunter.com/trends/curl-mousse), Air Dry Foam and more. The products are being launched with the Hot Curl Summer campaign starring Cameli who is seen in an advertisement getting ready for a summer get-together with friends using Bouncy Curl solutions. Belmont spoke on the TRESemmé Bouncy Curls Collection saying, "I can tell you when it comes to my hair, the last thing I want is a high-maintenance routine. It's been fun teaming up with TRESemmé for their Bouncy Curls Collection. It resets your vibe and confidence for the day...especially a hot one." Image Credit: Bryan Berrios ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 48% | Activity: 60% | Freshness: 84% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Curl-specific Styling:** Haircare ranges tailored to defined curl patterns create room for more precise formulations that address texture, weight, hold and frizz with greater relevance. - **Celebrity Routine Campaigns:** Actor-led product storytelling links personal grooming habits with lifestyle moments, helping beauty brands translate endorsement into relatable everyday use cases. - **Low-maintenance Beauty:** Simplified routines for hot weather and social occasions point to demand for products that deliver polished results without complex styling steps. ### Sectors Adopting This - **Haircare:** Texture-focused collections expand opportunities for mass-market brands to serve underserved curl types with specialized yet accessible product systems. - **Beauty Marketing:** Lifestyle-driven campaigns featuring recognizable talent can strengthen emotional connection while positioning functional products as confidence-enhancing essentials. - **Personal Care Retail:** Shelf strategies built around curl pattern, climate and routine simplicity enable retailers to organize beauty products around specific consumer needs. ## Related on Trend Hunter - [Nourishing Curly Haircare Collections](https://www.trendhunter.com/trends/curl-la-la-collection.md) - [Uncomplicated Curly Haircare](https://www.trendhunter.com/trends/curl-math.md) - [Accessible Salon-Grade Haircare](https://www.trendhunter.com/trends/tresemme-professional.md) - [Lighthearted Curl Care Campaigns](https://www.trendhunter.com/trends/curls-just-wanna-have-fun.md) - [Texture-Inclusive Haircare](https://www.trendhunter.com/trends/texture-inclusive-haircare.md) - [Silicone-Free Curly Hair Products](https://www.trendhunter.com/trends/odele-curl-collection.md) - [Impactful Women-Supporting Haircare](https://www.trendhunter.com/trends/designme-rooting-for-all-women.md) - [High-Performance Hair Stylers](https://www.trendhunter.com/trends/cecred-styling-collection.md) - [Red-Carpet-Ready Hairstyling Campaigns](https://www.trendhunter.com/trends/redcarpetready-hairstyling.md)