# Voluminous Reverse Wash Haircare The TRESemmé Beauty-Full Volume System is Game-Changing By Rebecca Byers | Published 2016-03-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tresemm-beautyfull References: [tresemme](http://www.tresemme.com/product/category/1085900/new-beauty-full-volume) & [news.morningstar](http://news.morningstar.com/all/canada-news-wire/20160308C6688/media-advisory-photointerview-opportunity-with-kaitlyn-bristowe.aspx) The [TRESemmé](https://www.trendhunter.com/trends/new-brand-identity-1) Beauty-Full Volume Reverse Wash System is a unique new [three-step system](https://www.trendhunter.com/trends/scalp-vitality) features a conditioner-first mandate, to be followed by shampooing and finished with a smoothing creme. The innovative haircare system from the [Unilever](https://www.trendhunter.com/trends/ai-haircare-advisor) challenges convention by placing the conditioning portion at the beginning of the steps. The logic behind this is that although conditioner is necessary, it tends to weigh down the hair and prevent it from appearing luscious and full. The new TRESemmé Beauty-Full system eliminates this issue by shampooing second, successfully freeing the hair to reach its full volume potential. Supported by the #VolumeRevolution hashtag, the TRESemmé Beauty-Full Volume Reverse Wash System will be launching in Canada with two salon takeovers in Toronto and Montreal in March 2016 with the help of Bachelorette Season 11's Kaitlyn Bristowe. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 76% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Reverse Wash System:** The trend of reverse washing haircare systems offers opportunities for companies to challenge convention and innovate the traditional haircare routine. - **Conditioner-first Method:** The trend of conditioning hair before washing offers an opportunity for companies to create hair products that provide more volume and bounce while still conditioning the hair. - **Volume Revolution:** The trend of the #VolumeRevolution encourages companies to create hair care products that are tailored to creating and maintaining voluminous hair. ### Sectors Adopting This - **Beauty and Personal Care:** The beauty and personal care industry can benefit from reverse washing haircare systems that provide innovative solutions to traditional hair routines. - **Haircare:** The haircare industry can benefit from the trend of conditioning hair before washing, which creates opportunities to provide consumers with haircare routines that increase volume and bounce. - **Marketing and Advertising:** The marketing and advertising industry can benefit from the #VolumeRevolution trend by creating targeted campaigns and social media strategies that connect with consumers in innovative ways. ## Related on Trend Hunter - [Ritualistic Volumizing Haircare](https://www.trendhunter.com/trends/volumizing-shampoo-and-conditioner.md) - [Volumizing Hair Care Campaigns](https://www.trendhunter.com/trends/get-hy-with-nexxus.md) - [Instantly Volumizing Haircare](https://www.trendhunter.com/trends/grabity.md) - [Weightless In-shower Hair Masks](https://www.trendhunter.com/trends/thickening-conditioning-hair-masque.md) - [Volumizing Fine Haircare](https://www.trendhunter.com/trends/finne.md) - [Skincare-Inspired Haircare](https://www.trendhunter.com/trends/reverie-haircare.md) - [Hair Thickening Products](https://www.trendhunter.com/trends/hair-resq-advanced-biotin-collection.md) - [Comprehensive Three-Step Haircare Systems](https://www.trendhunter.com/trends/scalp-vitality.md) - [Hair Restyling Mists](https://www.trendhunter.com/trends/perfect-hair-day-style-refresh-mist.md)