# Rosé-Inspired Apéritifs Très Rosé by De Soi is a Sparkling Non-Alcoholic Apéritif By Laura McQuarrie | Published 2023-06-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tres-rose References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2023/06/katy-perry-extends-alcohol-free-aperitif-line/) & [drinkdesoi](https://drinkdesoi.com/en-ca/products/tres-rose)  [De Soi](https://www.trendhunter.com/trends/canned-nonalcoholic-aperitifs), the beverage brand co-founded by Katy Perry and Morgan McLachlan, launched a new sparkling [non-alcoholic aperitif](https://www.trendhunter.com/trends/mother-root-rhubarb) called [Très Rosé](https://www.trendhunter.com/trends/de-soi-1) that was inspired by rosé wine. The refreshing summertime sipper is full of tart yet soft notes of strawberry and rooibos, plus a beneficial boost form adaptogens like lion's mane and saffron. This 35-calorie canned beverage is free from artificial colors and flavors, and it stands out as an option for those who want to a full-flavored experience that doesn't hinge on alcohol. When it comes to pairing this product with food, the brand recommends Prosciutto-wrapped melon, goat cheese and fig crostini, caprese salad or grilled shrimp canapes. The appeal of rosé wine, aperitifs and ready-to-drink beverages converge in this aperitif, which offers versatility, convenience and portability. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 71% | Activity: 58% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Non-alcoholic Aperitifs:** Disruptive innovation opportunity: Developing more sophisticated and flavorful non-alcoholic alternatives for individuals seeking a full-flavored experience without alcohol. - **Adaptogens in Beverages:** Disruptive innovation opportunity: Incorporating adaptogens like lion's mane and saffron into beverages to provide added health benefits and differentiation in the market. - **Convenience and Portability in Beverages:** Disruptive innovation opportunity: Creating ready-to-drink beverages that are convenient, portable, and suitable for various occasions. ### Where This Applies - **Beverage Industry:** Disruptive innovation opportunity: Developing new beverage formulations that cater to consumers looking for non-alcoholic and health-focused alternatives. - **Food Pairing Industry:** Disruptive innovation opportunity: Expanding the range of food pairing options specifically designed to complement non-alcoholic aperitifs. - **Ready-to-drink Industry:** Disruptive innovation opportunity: Designing innovative packaging and product formats that prioritize convenience and portability for ready-to-drink beverages. ## Related on Trend Hunter - [Rose-Flavored Canned Apéritifs](https://www.trendhunter.com/trends/de-soi-1.md) - [Canned Non-Alcoholic Apéritifs](https://www.trendhunter.com/trends/canned-nonalcoholic-aperitifs.md) - [Low-Alc Canned Rosés](https://www.trendhunter.com/trends/sovi.md) - [Non-Alcoholic Sparkling Rosés](https://www.trendhunter.com/trends/sparkling.md) - [Organic Rosé Alternatives](https://www.trendhunter.com/trends/rostinted-glasses.md) - [Sparkling Zero-Proof Rosé](https://www.trendhunter.com/trends/dry-january-2.md) - [Alcohol-Removed Rosés](https://www.trendhunter.com/trends/alcoholremoved-ros.md) - [Refreshing Alcohol-Free Rosé](https://www.trendhunter.com/trends/refreshing-alcoholfree-ros.md) - [Non-Alcoholic Sparkling Rosés](https://www.trendhunter.com/trends/free-af-sparkling-rose.md)