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# 60s Night Life Revival
New Theme Bars Hit Toronto Inspired by Mad Men and Studio 54

By Christina Butty | Published 2009-03-26 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/trendy-theme-bars-near-you
References: [martiniboys](http://www.martiniboys.com/Toronto/club-news-1131.html)

Toronto nightlife just got a lot more interesting with the opening of three new theme bars. Not your cheesy theme bars of old, pain has been taken to create a memorable experience for patrons.

**Jezebel** promises to be a naughty mix of Coyote Ugly, Maison Derriere and Studio 54. **Watusi**, a 1960s style [cocktail lounge](https://www.trendhunter.com/trends/jazz-bar-experience) inspired by the hit show *Mad Men* is a blast from the past. If you’re in the mood for something lighter, check out **[Comedy Bar](https://www.trendhunter.com/trends/sip-and-learn)**, a bar entirely devoted to comedy. Even the owners are comedians. All are sure to be a summertime hit.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 29% | Activity: 51% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### Key Themes Behind This Trend

- **Theme Bar Resurgence:** As consumers continue to seek unique experiences, there is a disruptive innovation opportunity for entrepreneurs to create more high-quality theme bars that offer a memorable night out.
- **Nostalgia-based Entertainment:** The success of 60s-inspired theme bars like Jezebel and Watusi reveals a trend towards nostalgia-based entertainment where consumers can relive the past in a new, immersive environment.
- **Event-based Bars:** The opening of Comedy Bar, a bar entirely devoted to comedy, showcases the potential for entrepreneurs to create event-based bars that cater to consumers looking for a specific type of entertainment experience.

### Where This Applies

- **Hospitality:** The hospitality industry can capitalize on the trend towards unique experiences by investing in more high-quality, themed bars and entertainment venues.
- **Nightlife:** Entrepreneurs in the nightlife industry can tap into the nostalgia-based entertainment trend by creating bars and nightclubs that transport consumers to a specific era or theme.
- **Comedy:** The success of Comedy Bar highlights the potential for entrepreneurs to create bars and entertainment venues focused on comedy, providing a unique experience for patrons looking for a good laugh.

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