# Toy Shaped Knapsacks The LEGO Brick Backpack By Elsa Blaine | Published 2008-09-01 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/trendy-branded-knapsacks-lego-brick-backpack References: [interiordesignroom.blogspot](http://interiordesignroom.blogspot.com/) & [shop.lego](http://shop.lego.com/ByCategory/Product.aspx?p=851903&cn=54&d=443) The exclusive [LEGO](https://www.trendhunter.com/trends/herschel-x-lego) Brick Backpack might by a little silly for adults, but as we’ve seen LEGO is HOT! You can carry your books to school or your LEGO collection in this realistic [LEGO shaped knapsack](https://www.trendhunter.com/trends/finder-icon-backpack). Each little ‘brick stud’ is an individual zippered storage compartment for keys, erasers, snacks, or [little LEGO men](https://www.trendhunter.com/trends/studio-gogo). The cute blue nylon backpack has adjustable shoulder straps and is perfectly sized for a child – 12.5”L x 8”W x 5”D. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 25% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Lego-inspired Products:** Creating and marketing products inspired by the popularity of LEGO can disrupt the retail industry by tapping into the nostalgia and creativity associated with the brand. - **Functional Novelty Items:** Designing and producing functional novelty items, like the LEGO Brick Backpack, can disrupt the accessories industry by combining practicality with playful design elements. - **Customizable Storage Solutions:** Developing customizable storage solutions with individual compartments, like the LEGO Brick Backpack, can disrupt the organizational products industry by catering to individual preferences and needs. ### Sectors Adopting This - **Retail:** Retailers can capitalize on the popularity of LEGO by incorporating LEGO-inspired products into their offerings, attracting customers with a sense of nostalgia and creativity. - **Accessories:** Accessory brands and retailers have an opportunity to disrupt the market by creating and selling functional novelty items that combine practicality with unique and playful designs, such as the LEGO Brick Backpack. - **Organizational Products:** Companies in the organizational products industry can explore the potential of customizable storage solutions, like the LEGO Brick Backpack, to meet the growing demand for personalized and efficient storage solutions. ## Related on Trend Hunter - [Building-Block-Inspired Bag Capsules](https://www.trendhunter.com/trends/herschel-x-lego.md) - [Building Block-Inspired Suitcases](https://www.trendhunter.com/trends/lego-luggage.md) - [Toy Capsule Display Backpacks](https://www.trendhunter.com/trends/showy-gacha-2.md) - [Earbud-Inspired Backpack Designs](https://www.trendhunter.com/trends/airpack-backpack.md) - [Oversized Earbud Backpacks](https://www.trendhunter.com/trends/airpack.md) - [Micro-Sized Candy-Themed Backpacks](https://www.trendhunter.com/trends/haribo-mini-backpacks.md) - [Virtual Pet-Themed Backpacks](https://www.trendhunter.com/trends/tamagotchi-4.md) - [Building Block Decor Collections](https://www.trendhunter.com/trends/pottery-barn-kids-x-lego-collection.md) - [Audio Adventure Backpacks](https://www.trendhunter.com/trends/tonies-backpack.md)