# Phone Booth Editorials This 'Trendspotting' Vogue Germany September 2010 Spread is Unique and Fun By Vittoria Natarelli | Published 2010-08-18 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/trendspotting-in-vogue-germany-september-2010 References: [picsandmodels.blogspot](http://picsandmodels.blogspot.com/2010/08/ylonka-verheul-melissa-tammerijn-and.html) & [vogue.de](http://www.vogue.de/) The 'Trendspotting' [Vogue](https://www.trendhunter.com/trends/nft-collection2) Germany September 2010 spread stars models Ylonka Verheul, Melissa Tammerijn and Marlena Szoka. Photographed by Indlekofer & Knoepfel, the shoot takes place on the streets, inside [phone-booths](https://www.trendhunter.com/trends/phone-booth-activation) and in taped cars. Featuring a variety of different business-casual and casual-chic looks, this 'Trendspotting' Vogue Germany September 2010 spread is definitely worth a look this season. **Implications** - Models and their attire are no longer the only stars of the show. Magazines are now focusing on the backdrops of editorials and using them as a muse. The use of telephone booths and cars in alleys in this particular shoot proves that [situational framing in the fashion world](https://www.trendhunter.com/trends/back-to-the-city) is important and creates an impact on potential consumers. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 59% | Activity: 32% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Situational Framing:** Situational framing in editorials creates an impact on potential consumers. - **Backdrop Muse:** Editorials are now focusing on the backdrops as a source of inspiration. - **Outdoor Fashion Shoots:** Fashion shoots now take place in unconventional locations like phone booths and alleys. ### Sectors Adopting This - **Fashion:** Fashion industry can explore unconventional locations for outdoor shoots. - **Publishing:** Magazines can provide unique editorials by focusing on the backdrops. - **Advertising:** Advertisers can use situational framing to create impactful campaigns. ## Related on Trend Hunter - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Revamped Modern Phone Booths](https://www.trendhunter.com/trends/phone-booth-1.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Revived Modular Photo Booths](https://www.trendhunter.com/trends/frames-booth.md)