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# Fashionable Vanguard E-commerce
The TrendSeeder Shopping Site Showcases Up and Coming Labels

By Jordy E | Published 2013-03-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/trendseeder-shopping
References: [fashionotes](http://www.fashionotes.com/content/2013/02/eye-on-e-commerce-trendseeder/) & [trendseeder](http://www.trendseeder.com)

The TrendSeeder shopping site has been developed on behalf of founders Avani and Vik Patel. While the siblings have diverse backgrounds in the fields of law, finance and design, they decided to collaborate in an effort to deliver a vanguard [e-commerce experience](https://www.trendhunter.com/trends/varshops).

Showcased on the TrendSeeder platform are a host of [up and coming designers](https://www.trendhunter.com/trends/willy-chavarria1). In addition to familiarizing shoppers with the labels, the Patels also work to build them up as they offer advice and mentorship to the featured brands. Each month sees their display of a new company, adding to the venture's diversity. The founders have also kept the exclusivity of the collections in mind as they only offer items for sale in [limited editions only](https://www.trendhunter.com/trends/ethical-luxury-shopping-platform).

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 29% | Activity: 54% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Vanguard E-commerce:** Fashion e-commerce sites that offer a unique and personalized shopping experience could disrupt the traditional fashion industry.
- **Up and Coming Designers:** The rise of shopping platforms that showcase emerging talent could pave the way for more diverse and inclusive fashion options.
- **Limited Edition Collections:** Offering limited edition collections could create a sense of exclusivity and urgency for fashion shoppers, leading to increased sales and customer loyalty.

### Where This Applies

- **Fashion Industry:** The fashion industry could benefit from embracing vanguard e-commerce sites and supporting emerging designers to stay relevant.
- **E-commerce Industry:** The e-commerce industry could see disruption in the form of personalized shopping experiences that cater to niche markets and showcase unique designers.
- **Marketing Industry:** Marketers could capitalize on the trend of limited edition collections by creating targeted and effective campaigns that generate buzz and drive sales.

## Related on Trend Hunter

- [Women-Focused Shopping Platforms](https://www.trendhunter.com/trends/curated-shopping.md)
- [Digital-First Designer Platforms](https://www.trendhunter.com/trends/the-frntal.md)
- [In-House Minimalist Apparel](https://www.trendhunter.com/trends/contemporary-womens-fashion.md)
- [AI-Powered Shopping Experiences](https://www.trendhunter.com/trends/moodboardinspired-shopping.md)
- [Online Resale Startups](https://www.trendhunter.com/trends/online-resale-startup.md)
- [AI-Driven Wholesale Platforms](https://www.trendhunter.com/trends/hypedrop.md)
- [Music-Inspired Fashion Ventures](https://www.trendhunter.com/trends/fashion-streaming-service.md)
- [Virtual Try-On Services](https://www.trendhunter.com/trends/virtual-tryon-service.md)
- [Personalized Fashion Advice Tools](https://www.trendhunter.com/trends/urban-stylers.md)