Early in 2006, we launched Trend Hunter Mobile (www.trendhunter.com/mobile), but since the initial launch we've kept it a bit of a secret.
Trend Hunter Mobile is an ultra lite version of Trend Hunter that you can easily load on your Blackberry or mobile phone.
Next time you're away from your computer and looking for a little distraction, check it out!
Implications - Websites need to recognize that their target audiences now rely on using their mobile to gain their information. By creating a mobile-friendly version of their site, the company can continue to deliver their information about articles, news, products, etc. This allows the target audience to also view the company as tech-savvy and ultimately adds to the positive viewpoint of the company from the audience's perspective.
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