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Trend Hunter's Shelby Lee Walsh

 - Jan 16, 2015
References: theglobeandmail & theglobeandmail
Trend Hunter's President Shelby Lee Walsh recently interviewed the founder and talented candlemaker Natalie Gluic from Toronto retailer, Smells Like Canada. Specializing in a mix of handmade soaps, creams and candles, Gluic puts together scents that are epitome of some of the most iconic Canadian cities, pastimes and foods. Depending on your tastes, Smells Like Canada has scents infused with the aroma of S'Mores, homey cottages and even the smell of the wheat fields in the Prairies.

Smells Like Canada takes its name literally by creating elegant soy candles and salves that use authentic aromas to transport you to your favorite Canadian places. Each Smells Like Canada product is packaged in elegant and simple tins with customized artisan labels.

Currently Gluic makes each product entirely on her own in her down time. "I make everything myself," Gluic says. "If you have one of my candles, I made it with my own two hands."

A piece of Canada in every candle


Candles, soaps and salves are traditional products. What innovative features do you bring to the table?

"Connecting scent to place isn’t necessarily a new thing, but I feel that we’ve put the concept together in an innovative way; and I haven’t seen it a cleanly branded and targeted way like this. By selecting scents that represent different cities, places or things that are Canadian, then using names and packaging that is simple and clean, I feel we are creating a product that has wide appeal but local customization… perfect for someone looking for a nostalgic piece of Canada that isn’t kitschy and that also serves a purpose in the home."

Read the full article at The Globe and Mail