Jeremy Gutsche — May 1, 2007 — About
References: external.fmpub.net & trendhunter
Today at noon, Trend Hunter's population passed the 10,000 mark! We are officially a small village. It is exciting to see that we are creating this much of a critical mass after just over a year of operation. It's also exciting to know that we have gathered together such a large group of people who are obsessed with the next big thing.
Personally, I would like to thank all of you who are so interested in the site. My pledge is to continue developing new functionality and to help build this community.
So who's in our population? There are pretty much four different segments: (1) There is an elite minority of Trend Hunters who post a lot of trends and earn money from our google adsense program; (2) There is a large majority of Trend Hunters who are signed up to get access to more trends, check out how we work and see our live feed; (3) There is a group that likes to participate in the community by adding comments and cravings, but no trends; and finally (4) There is a group who subscribe to Trend Candy and send in their trends via email. Over the next few months, the site will start to change to better reflect the different groups and also to better showcase our most popular trends.
If you want to know even more random facts, here is a sample of stats from the Trend Hunter Survey conducted by Federated Media:
AGE:
13-17 : 2 %
18-29 : 27.5 %
30-39 : 25.6 %
40-49 : 27.5 %
50-59 : 13.9 %
60+ : 4 %
Gender
Female - 37.3%
Male - 62.7%
* Although, our top Trend Hunters are mostly female! Nice!
Have You Ever
Added a link to this site in your "Bookmarks" folder? - 68.6%
Received content from this site by way of a news aggregator or RSS reader? - 29.4%
Viewed the site by way of a mobile device other than a laptop? - 13.7%
Read comments attached to your posts? - 19.6%
Posted comments yourself? - 19.6%
Employment Status
Employed full time outside the home - 43.1%
Small business owner - 21.6%
Full-time, some or all telecommuting (includes freelance) - 13.7%
Full-time student - 9.8%
Not currently employed - 5.9%
Employed part time outside the home - 3.9%
Job Function
Sales, Marketing, or PR Professional - 20%
Writer/Editor - 12%
Consultant - 12%
Business - 10%
Student - 8%
Educator/Teacher/Professor - 8%
Researcher/Scientist - 4%
Physician - 4%
Artist/Musician/Actor/Entertainer - 4%
Computer Professional - 4%
Engineer - 2%
Health care provider (other than a doctor) - 2%
Lawyer/Judge - 2%
Which of the following statements fit the bill for you?
Other people ask me for advice on technology - 64.7%
I'm usually the first person in my neighborhood to try new technologies - 39.2%
Other people ask me for names and specs when buying tech products - 31.4%
I consider myself an expert on consumer electronics products such as MP3 players, PVRs, smart phones, etc. - 23.5%
Personally, I would like to thank all of you who are so interested in the site. My pledge is to continue developing new functionality and to help build this community.
So who's in our population? There are pretty much four different segments: (1) There is an elite minority of Trend Hunters who post a lot of trends and earn money from our google adsense program; (2) There is a large majority of Trend Hunters who are signed up to get access to more trends, check out how we work and see our live feed; (3) There is a group that likes to participate in the community by adding comments and cravings, but no trends; and finally (4) There is a group who subscribe to Trend Candy and send in their trends via email. Over the next few months, the site will start to change to better reflect the different groups and also to better showcase our most popular trends.
If you want to know even more random facts, here is a sample of stats from the Trend Hunter Survey conducted by Federated Media:
AGE:
13-17 : 2 %
18-29 : 27.5 %
30-39 : 25.6 %
40-49 : 27.5 %
50-59 : 13.9 %
60+ : 4 %
Gender
Female - 37.3%
Male - 62.7%
* Although, our top Trend Hunters are mostly female! Nice!
Have You Ever
Added a link to this site in your "Bookmarks" folder? - 68.6%
Received content from this site by way of a news aggregator or RSS reader? - 29.4%
Viewed the site by way of a mobile device other than a laptop? - 13.7%
Read comments attached to your posts? - 19.6%
Posted comments yourself? - 19.6%
Employment Status
Employed full time outside the home - 43.1%
Small business owner - 21.6%
Full-time, some or all telecommuting (includes freelance) - 13.7%
Full-time student - 9.8%
Not currently employed - 5.9%
Employed part time outside the home - 3.9%
Job Function
Sales, Marketing, or PR Professional - 20%
Writer/Editor - 12%
Consultant - 12%
Business - 10%
Student - 8%
Educator/Teacher/Professor - 8%
Researcher/Scientist - 4%
Physician - 4%
Artist/Musician/Actor/Entertainer - 4%
Computer Professional - 4%
Engineer - 2%
Health care provider (other than a doctor) - 2%
Lawyer/Judge - 2%
Which of the following statements fit the bill for you?
Other people ask me for advice on technology - 64.7%
I'm usually the first person in my neighborhood to try new technologies - 39.2%
Other people ask me for names and specs when buying tech products - 31.4%
I consider myself an expert on consumer electronics products such as MP3 players, PVRs, smart phones, etc. - 23.5%
Trend Themes
1. Increasing Trend Hunter Population - The growing number of Trend Hunters presents an opportunity for businesses to tap into this large and diverse community for market insights and feedback.
2. Segmented User Groups - Understanding the different segments within the Trend Hunter population allows businesses to tailor their marketing strategies and offerings to specific target audiences.
3. Female Dominance Among Top Trend Hunters - The prominence of female Trend Hunters opens up avenues for businesses to explore female-centric trends and products that appeal to this influential group.
Industry Implications
1. Market Research - The large population of Trend Hunters provides an extensive and engaged sample size for market research, enabling businesses to gather valuable insights and feedback.
2. Social Media Marketing - Engaging with the Trend Hunter community can be a powerful social media marketing strategy for businesses, allowing them to reach a diverse audience of trend-conscious individuals.
3. Consumer Electronics - With a significant number of Trend Hunters considering themselves experts on consumer electronics, businesses in the tech industry can leverage this expertise to gain feedback and improve their products.
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