# Waterfall-Hunting: Trend Hunter Fun Day Trekking Through San Diego's Mountains By Michael Hines | Published 2010-02-02 | About Source: Trend Hunter, https://www.trendhunter.com/trends/trend-hunter-fun-day-waterfall-hike References: [trendhunter](http://www.trendhunter.com/michaelhines)  For our first winter Trend Hunter Fun Day, we headed out to the San Diego backcountry to go on an epic [waterfall hike](https://www.trendhunter.com/trends/mount-everest-base-camp-trek). The beautiful mountains were our backdrop and [trail mix](https://www.trendhunter.com/trends/time-on-trails) was our fuel as we headed out on this sunny January day. Besides falling into a few creeks and having trouble running downhill, everything went smoothly as we arrived at our destination--the waterfall! Our trail eventually led to a lagoon that was fed by a raging waterfall. We broke for lunch and enjoyed the sights and sounds of nature. Only in San Diego can you go on a [winter hike](https://www.trendhunter.com/trends/go-wild) to a waterfall that isn’t frozen. Life is good when you’re a Trend Hunter. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 60% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [About](https://www.trendhunter.com/about) > [Fun](https://www.trendhunter.com/fun) ## Key Themes ### Why This Trend Is Growing - **Nature Hiking:** Companies can offer team-building activities that involve exploring nature and enjoying the sights and sounds of waterfalls like Trend Hunter Fun Day did. - **Adventure Tourism:** The growing popularity of adventure tourism can be a potential disruptive innovation opportunity for the travel and tourism industry, with waterfall hiking being a potential unique selling proposition. - **Wellness Retreats:** Hiking retreats with activities such as waterfall trekking can cater to consumers looking for wellness and adventure experiences, presenting opportunities for the hospitality and wellness industries. ### Industries Being Reshaped - **Team Building:** The team building industry can offer waterfall-hunting hikes as a unique and refreshing activity to boost team morale and promote bonding among colleagues. - **Travel and Tourism:** Companies in the travel and tourism industry can tap into the adventure tourism market by promoting waterfall-hunting hikes as a unique and exciting activity for adventure-seekers. - **Hospitality and Wellness:** Hotels and resorts can incorporate waterfall-hunting into their activities and offerings to attract wellness-minded consumers who are looking for adventure experiences as part of their vacation. ## Related on Trend Hunter - [Augmented Reality Travel Murals](https://www.trendhunter.com/trends/travel-murals.md) - [Record-Breaking Community Hikes](https://www.trendhunter.com/trends/kathmandu-canada.md) - [Outdoorsy Tropical IPAs](https://www.trendhunter.com/trends/tropical-ipa.md) - [Paradise Sparkling Water Activations](https://www.trendhunter.com/trends/greetings-from-paradise.md) - [Nature-Reconnecting Outdoor Campaigns](https://www.trendhunter.com/trends/reconnect-with-nature.md) - [Green Tourism-Focused Video Series](https://www.trendhunter.com/trends/hong-kong-tourism-board.md) - [Nature-Connected Lifestyle Campaigns](https://www.trendhunter.com/trends/go-wild.md) - [Hydrating Festival Pop-Ups](https://www.trendhunter.com/trends/club-hydration.md) - [Branded Travel Series](https://www.trendhunter.com/trends/travel-south-dakota.md)