# Low-Sugar Protein Products Trek Launches a New Range of Low-Sugar Protein Bars By Kanesa D | Published 2025-04-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/trek References: [foodbev](https://www.foodbev.com/news/trek-launches-first-natural-high-protein-low-sugar-range) & [eattrek](https://eattrek.com/)  UK-based protein bar pioneer [Trek](https://www.trendhunter.com/trends/trek-high-protein-bars) is reshaping the sports nutrition landscape with the launch of a bold new range of high-protein, low-sugar bars, made entirely from naturally sourced ingredients. Trek’s new line delivers on performance by forgoing artificial additives in favor of a clean-label approach that meets the demands of today’s health-conscious consumers. Flavours like Choc Caramel, Choc Peanut Butter, and a standout High Protein Biscoff® variant offer indulgent taste while delivering up to 47% less sugar, thanks to smart formulation using chicory fibre and stevia leaf extract. Each bar packs 12g–15g of [plant-based protein](https://www.trendhunter.com/trends/clif-builders), making it a compelling choice for athletes and active consumers. With plant-based and low-sugar categories continuing to converge, Trek’s latest offering is well-positioned to tap into a growing appetite for functional, natural nutrition. The new range hits [Sainsbury’s](https://www.trendhunter.com/trends/trek-peanut-butter-protein-flapjack) shelves on May 25, 2025, with wider retail rollout planned in the months ahead. Image Credit: Trek ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 56% | Activity: 73% | Freshness: 40% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Clean-label Sports Nutrition:** The clean-label approach embraced by Trek reflects a shift towards transparency and simplicity in sports nutrition products, appealing to increasingly health-conscious consumers. - **Plant-based Protein Innovations:** Trek’s use of plant-based proteins caters to the rising consumer demand for sustainable and ethical dietary options in the fitness industry. - **Low-sugar Functional Foods:** The move towards low-sugar formulations like Trek's protein bars indicates a broader market trend toward reducing sugar intake without compromising on taste or functionality. - **Chicory Fibre Utilization:** The incorporation of chicory fibre in products highlights a novel trend in leveraging natural ingredients to provide healthier alternatives in the food industry. ### Industries Being Reshaped - **Food and Beverage:** The expanding market for low-sugar, high-protein bars positions the food and beverage industry for growth in functional and health-focused snack segments. - **Sports Nutrition:** The introduction of clean-label, low-sugar protein options is revolutionizing the sports nutrition industry by aligning with consumer preferences for transparency and health benefits. - **Retail Grocery:** The retail grocery sector is poised to benefit from stocking innovative, health-oriented products like Trek's bars, meeting consumer demand for convenience and nutrition. ## Related on Trend Hunter - [High-Protein Low-Sugar Snack Bars](https://www.trendhunter.com/trends/trek-high-protein-bars.md) - [Cookie Butter Protein Bars](https://www.trendhunter.com/trends/trek-power-biscoff.md) - [Breakfast-Themed Protein Snacks](https://www.trendhunter.com/trends/trek-peanut-butter-protein-flapjack.md) - [Low-Sugar Protein-Rich Candy Bars](https://www.trendhunter.com/trends/snickers-hi-protein-low-sugar.md) - [Speculoos-Flavored Protein Snacks](https://www.trendhunter.com/trends/trek-biscoff-protein-flapjack.md) - [Decadent Protein Bars](https://www.trendhunter.com/trends/ms-high-protein-bars.md) - [Low-Sugar High-Protein Bars](https://www.trendhunter.com/trends/lowsugar-highprotein-bars.md) - [Fiber-Rich Plant Protein Bars](https://www.trendhunter.com/trends/shreddy-protein-bars.md) - [Hybrid Proteins Snack Bars](https://www.trendhunter.com/trends/protein-works-loaded-legends.md)