# Chocolatey Citrus Protein Bars Trek Power Bar Choc Orange Has 15-Grams of Protein Each By Michael Hemsworth | Published 2021-09-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/trek-power-bar-choc-orange References: [conveniencestore](https://www.conveniencestore.co.uk/products/trek-unveils-high-protein-power-bar-in-choc-orange/659842.article) & [eattrek](https://eattrek.com) The Trek Power Bar Choc Orange is the latest flavor being launched by the brand for its [high-protein lineup](https://www.trendhunter.com/trends/quest-overload-bars) that will provide consumers with a dessert-inspired way to stay fueled throughout the day. The bar is crafted with 100% [plant-based ingredients](https://www.trendhunter.com/trends/misfit-plant-based-protein-bars) to give it 15-grams of protein per serving, while still maintaining a gluten-free and GMO-free recipe. The bars are crafted without the use of artificial ingredients and are sure to be a hit amongst avid athletes or consumers who lead fast-paced lifestyles alike. The Trek Power Bar Choc Orange follows on continued consumer demand for [protein-rich products](https://www.trendhunter.com/trends/protein-granola-bars) that maintain a free-from recipe that's also plant-based to suit their dietary preferences. The bar is also formulated to provide slow-release energy to prevent spikes and crashes. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 2% | Activity: 2% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Protein-rich Snacks:** There is a growing trend for protein-rich snack products that are also plant-based and free-from artificial ingredients, creating opportunities for disruptive innovations that cater to this specific consumer demand. - **Dessert-inspired Health Foods:** Consumers are showing interest in health foods that take inspiration from dessert flavors, offering an opportunity for innovative products that balance indulgence and nutrition. - **Slow-release Energy Foods:** Demand is increasing for products that offer slow-release energy without the usual spikes and crashes, creating opportunities for disruptive innovations in food products that utilize such formulations. ### Who This Affects Most - **Health Food Industry:** The health food industry is ripe for innovative products that cater to increasingly health-conscious consumers. - **Plant-based Food Industry:** The plant-based food industry is expected to continue its growth trajectory, offering ample opportunities for new products that cater to specific dietary preferences. - **Sports Nutrition Industry:** The sports nutrition industry is expected to grow significantly, creating opportunities for products that cater to athletes and fitness enthusiasts who require protein-rich and energy-boosting snacks during long workouts. ## Related on Trend Hunter - [Cookie Butter Protein Bars](https://www.trendhunter.com/trends/trek-power-biscoff.md) - [High-Protein Low-Sugar Snack Bars](https://www.trendhunter.com/trends/trek-high-protein-bars.md) - [Low-Sugar Protein Products](https://www.trendhunter.com/trends/trek.md) - [Breakfast-Themed Protein Snacks](https://www.trendhunter.com/trends/trek-peanut-butter-protein-flapjack.md) - [Nutrient-Packed Protein Bars](https://www.trendhunter.com/trends/pure-protein-ammmaze-bars.md) - [Speculoos-Flavored Protein Snacks](https://www.trendhunter.com/trends/trek-biscoff-protein-flapjack.md) - [Plant-Based Nut Bar Snacks](https://www.trendhunter.com/trends/pure-protein-nut-bars.md) - [Decadent Protein Bars](https://www.trendhunter.com/trends/ms-high-protein-bars.md) - [Nutrient-Packed Protein Bars](https://www.trendhunter.com/trends/1440-foods.md)