# Breakfast-Themed Protein Snacks The Trek Peanut Butter Protein Flapjack is Gluten-Free By Michael Hemsworth | Published 2022-05-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/trek-peanut-butter-protein-flapjack References: [foodbev](https://www.foodbev.com/news/trek-expands-protein-flapjack-range-with-new-flavour/) & [naturalbalanceinc](https://www.naturalbalanceinc.com)  The [Trek](https://www.trendhunter.com/trends/trek-biscoff-protein-flapjack) Peanut Butter Protein Flapjack is a new product from [Natural Balance Foods](https://www.trendhunter.com/trends/trek-power-biscoff) focused on function and flavor for consumers to incorporate into their active lifestyle. The snack is crafted with a blend of gluten-free oats, soy protein crunches and a hefty serving of satisfying peanuts. The bar maintains a plant-based recipe with nine-grams of protein per serving and is also a source of fiber. The product is available now at [Sainsbury's](https://www.trendhunter.com/trends/trek) locations in the UK in 50-gram single bars or in three packs. Brand Manager for Trek Jessie Toohey commented on the new Trek Peanut Butter Protein Flapjack saying, "Peanut butter and protein are both strong growth areas within the category, with consumers looking for plant-based and no artificial ingredients options. We wanted to create an offering that ticked both boxes, as well as being super delicious. Introducing Trek Peanut Butter Protein Flapjack.” ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 22% | Activity: 58% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Breakfast-themed Protein Snacks:** Opportunity for snack companies to create breakfast-inspired snacks that are also protein-rich for consumers with active lifestyles. - **Plant-based Protein Bars:** Increasing demand for snacks made with plant-based protein to cater to consumers looking for vegetarian and vegan options with functional benefits. - **Gluten-free Oat Snacks:** Opportunity for brands to create gluten-free snacks using oats for consumers with gluten intolerance or those who prefer gluten-free products. ### Who This Affects Most - **Snack Food Industry:** Opportunity for snack companies to innovate and cater to the needs of consumers with active lifestyles and dietary restrictions. - **Health and Wellness Industry:** Increasing demand for functional food products that cater to consumers with active lifestyles, dietary restrictions, and health and wellness concerns. - **Plant-based Food Industry:** Opportunity for companies to innovate and create functional plant-based protein snacks for the growing number of consumers looking for vegetarian and vegan options. ## Related on Trend Hunter - [Speculoos-Flavored Protein Snacks](https://www.trendhunter.com/trends/trek-biscoff-protein-flapjack.md) - [High-Protein Low-Sugar Snack Bars](https://www.trendhunter.com/trends/trek-high-protein-bars.md) - [Cookie Butter Protein Bars](https://www.trendhunter.com/trends/trek-power-biscoff.md) - [Low-Sugar Protein Flapjacks](https://www.trendhunter.com/trends/grenade-protein-flapjack.md) - [Nutty High-Protein Oats](https://www.trendhunter.com/trends/quaker-protein-peanut-butter.md) - [Low-Sugar Protein Products](https://www.trendhunter.com/trends/trek.md) - [Peanut Butter-Packed Snack Bars](https://www.trendhunter.com/trends/stuffed-oat-bars.md) - [Peanut Butter Protein Snacks](https://www.trendhunter.com/trends/warrior-crunch.md) - [Sandwich-Flavored Protein Bars](https://www.trendhunter.com/trends/peanut-butter-jelly-protein-bar.md)