# Landscape Tonal Bike Series PANTONE and Trek Bicycles Launch a New Range of Palettes By Amy Duong | Published 2024-10-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/trek-bicycle-1 References: [instagram](https://www.instagram.com/trekbikes/?utm_source=ig_embed&ig_rid=cbc84baf-c47e-4cb6-a354-2ac81bb2cf8e) & [instagram](https://www.instagram.com/pantone/?utm_source=ig_embed&ig_rid=cbc84baf-c47e-4cb6-a354-2ac81bb2cf8e)  [PANTONE](https://www.trendhunter.com/trends/pantone-dualities) works in collaboration with [Trek Bicycles](https://www.trendhunter.com/trends/project-one) to present a wide range of color options featuring PANTONE's series of 175 new colors. It is sectioned off into two main moods: New Age Pastels and Shadows. The new bike designs are a perfect balance of light and dark to create a design that is smooth and visually pleasing. The Dualities palette separates into two contrasting sides: airy and playful pastel colors and a more moody and dramatic shade. When it is joined on a Trek Project One bike frame, it brings a sense of harmonious design, creating a beautiful aura reminscent of the sky and its movements. There are soft pink and blue tones joined by deep black and cloudy greys. Image Credit: Trek Bicycles, PANTONE ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 66% | Activity: 54% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Color-centric Bike Customization:** The collaboration between PANTONE and Trek Bicycles showcases a vast selection of color choices, emphasizing personalization in bike aesthetics. - **Mood-based Design Palettes:** Separating the Dualities palette into New Age Pastels and Shadows offers a design approach that harmonizes light and dark, playing on emotional resonance. - **Aesthetic-driven Mobility Products:** Utilizing visually appealing color schemes that balance airy pastels with dramatic darks can attract consumers seeking both performance and style in mobility products. ### Industries Being Reshaped - **Bicycle Manufacturing:** The introduction of customizable color palettes in bikes aligns with a growing consumer demand for personalized transport solutions. - **Outdoor Recreation:** Incorporating fashionable and mood-centric designs into outdoor gear enhances the consumer experience, making it more engaging and visually satisfying. - **Design and Color Industry:** Expanding the application of specialized color palettes to new product ranges highlights a potential growth area for the design and color sector. ## Related on Trend Hunter - [Nightsky-Inspired Tonal Bicycles](https://www.trendhunter.com/trends/project-one.md) - [Couture Color Palettes](https://www.trendhunter.com/trends/pantone-dualities.md) - [Limited-Edition Artistic Collections](https://www.trendhunter.com/trends/pantone-partnered.md) - [Colorful Personality Sneakers](https://www.trendhunter.com/trends/wool-cruiser-sneakers.md) - [Colorful Shoe Ranges](https://www.trendhunter.com/trends/wool-cruiser.md) - [Colorwear Apparel Line](https://www.trendhunter.com/trends/loungewear-and-activewear-1.md) - [Paint Brand Marker Shades](https://www.trendhunter.com/trends/royal-talens.md) - [Branded Color Tech Products](https://www.trendhunter.com/trends/lexon-x-pantone-collection.md) - [Colorful Emotion-Evoking Decor Series](https://www.trendhunter.com/trends/hm-home-and-pantone.md)