# All-Vegan Taquerias 'Trejo’s Tacos' is Danny Trejo's New Vegan Taco Restaurant By Laura McQuarrie | Published 2016-03-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/trejos-tacos References: [peta.org](http://www.peta.org/living/food/trejos-tacos-vegan-danny-trejo/) & [trejostacos](http://www.trejostacos.com/) Los Angeles is now home to 'Trejo’s Tacos,' a new vegan restaurant concept from celebrity Danny Trejo. In place of meat ingredients, the taqueria uses tofu and a range other other [plant-based toppings on a handmade tortilla](https://www.trendhunter.com/trends/oat-milk-taco-blend-seasoned-shreds). For even more flavor, Trejo’s Tacos serves up such a [range of salsas and guacamole](https://www.trendhunter.com/trends/tocaya-tacos) that meat and cheese won't even be missed as familiar taco ingredients. To go along with the food selection, Trejo’s Tacos also serves a vegan horchata, aguas frescas and a variety of kombucha beverages on tap. As many [vegan eateries](https://www.trendhunter.com/trends/joy-burgers-and-plants) and products are popping up, several of the new ventures are coming from celebrities who want to lend their names to inspire others to join the conscious movement. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 6% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity Vegan Restaurants:** The rise of celebrity-owned vegan restaurants presents an opportunity for other celebrities to promote plant-based diets and inspire more people to adopt a vegan lifestyle. - **Plant-based Taco Concepts:** The emergence of all-vegan taquerias like Trejo's Tacos indicates the potential for more plant-based fast-casual dining options that cater to the growing demand for meat-free alternatives. - **Expanding Vegan Beverage Options:** The inclusion of vegan horchata, aguas frescas, and kombucha on tap at Trejo's Tacos suggests the need for more innovative and diverse plant-based beverage offerings in the market. ### Sectors Adopting This - **Celebrity Endorsement:** The trend of celebrity-owned vegan restaurants opens up opportunities for businesses in the celebrity endorsement industry to collaborate with famous personalities and promote plant-based lifestyles. - **Fast-casual Dining:** The growing popularity of all-vegan taquerias highlights the potential for the fast-casual dining industry to tap into the lucrative market of consumers seeking meat-free alternatives in a convenient and affordable setting. - **Plant-based Beverage Production:** The demand for vegan horchata, aguas frescas, and kombucha suggests opportunities for businesses in the plant-based beverage production industry to create innovative and refreshing non-alcoholic drink options. ## Related on Trend Hunter - [Collaborative Pork Taco Menus](https://www.trendhunter.com/trends/roasted-pork-al-pastor.md) - [Vegan Chorizo QSR Proteins](https://www.trendhunter.com/trends/taco-del-mar.md) - [Plant-Based Cheese Tacos](https://www.trendhunter.com/trends/cheezycrunch-tacos.md) - [Vegetarian-Friendly Crispy Tacos](https://www.trendhunter.com/trends/dorado-tacos.md) - [Vegan-Friendly QSR Wraps](https://www.trendhunter.com/trends/vegan-crunchwrap.md) - [Vegan-Friendly Tex-Mex Fries](https://www.trendhunter.com/trends/nacho-fries-with-vegan-nacho-sauce.md) - [Nostalgic Vegan Fast Food](https://www.trendhunter.com/trends/mr-charlies.md) - [Meat-Free Chorizo Dishes](https://www.trendhunter.com/trends/soyrizo.md) - [Shelf-Stable Plant-Based Taco Fillings](https://www.trendhunter.com/trends/plantbased-birria.md)