# Beer-Branded Outdoor Workspaces Busch Light Opened the TreeWork Outdoor Co-Working Space By Elena Rahman | Published 2021-10-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/treework References: [busch](https://www.busch.com/treework)  TreeWork is a new outdoor co-working space located in the Colorado wilderness. [Busch Light](https://www.trendhunter.com/trends/busch-light-solar-cooker) launched the space to help ease people back into working in the office as COVID-19 restrictions are lifted. The [remote working solution](https://www.trendhunter.com/trends/open-studio1) creates a motivational environment surrounded by the peaceful Colorado wilderness. Amenities at TreeWork include a well-ventilated office space, a powerful Wi-Fi signal, and on-site grilling. Busch Light also offers its hard-working guests [Busch Light happy hours](https://www.trendhunter.com/trends/ross-chastain) to break up the day. In addition, the co-working space allows guests to camp under some of the most picturesque night skies the country has to offer with an overnight option. TreeWork's remote working option is founded on the ethos that everything is better done outdoors. Image Credit: Busch Light ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 74% | Activity: 34% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Outdoor Co-working Spaces:** As more people continue to work remotely, creating outdoor co-working spaces is a disruptive innovation opportunity for companies looking to provide a natural and peaceful work environment. - **Work-from-anywhere Benefits:** Offering work-from-anywhere benefits for employees could be a disruptive innovation opportunity for companies seeking to attract and retain talent in a post-COVID-19 world. - **Brand-branded Workspaces:** Creating brand-branded workspaces is a disruptive innovation opportunity for companies seeking to create unique and memorable work environments that align with their brand values. ### Where This Applies - **Brewing Industry:** Brewing companies can explore disruptive innovation opportunities by creating co-working spaces that align with their brand values and create unique experiences for their customers. - **Real Estate Industry:** Real estate companies can explore disruptive innovation opportunities by investing in creating outdoor co-working spaces in scenic locations to meet the demands of remote workers. - **Hospitality Industry:** Hospitality companies can explore disruptive innovation opportunities by providing outdoor co-working spaces that provide unique experiences for their guests and attract remote workers. ## Related on Trend Hunter - [Versatile Office-Ready Canoes](https://www.trendhunter.com/trends/canoebicle.md) - [Beer-Branded Solar Cookers](https://www.trendhunter.com/trends/busch-light-solar-cooker.md) - [Outdoor Pee Funnel Kits](https://www.trendhunter.com/trends/save-a-tree-pee.md) - [Colleague-Connecting Pubs](https://www.trendhunter.com/trends/the-office.md) - [Open-Air Summer Workstations](https://www.trendhunter.com/trends/flipz-on-summer-chair.md) - [Fishing-Inspired Beer-Brand Giveaways](https://www.trendhunter.com/trends/stream-home-makeover.md) - [Beer Can String Lights](https://www.trendhunter.com/trends/bush-lights.md) - [Free Beer-Branded Clogs](https://www.trendhunter.com/trends/crocs-and-busch-light.md) - [Work-Friendly Beers](https://www.trendhunter.com/trends/creative-juice.md)