# Naturally Cleansing Berries 'Tree to Tub' Harvests Soapberries That Function as Soap and Shampoo By Joey Haar | Published 2016-08-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tree-to-tub References: [producthunt](https://www.producthunt.com/tech/soapberry-soap) & [treetotub](https://www.treetotub.com/apps/help-center) While many hygiene products boast natural ingredients, the soapberries from 'Tree to Tub' are perhaps the only all-natural soap product that effectively comes straight from the tree. The product is a type of berry, known as Sapindus by its Latin nomenclature, that grows in subtropical regions of Asia and acts as a natural anti-bacterial, creating a gentle, cleansing lather when rubbed. Tree to Tub delivers its soapberries sun-dried, meaning that they have virtually infinite shelf lives without any preservatives. To use them, consumers place the berries in boiling water for about five minutes to re-hydrate them. Then, they can simply rub the berries between their hands with a little water and watch as the natural lather develops. Each soapberry can be used multiple times by storing them in the fridge or freezer once they've been rehydrated. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 36% | Activity: 57% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **All-natural Cleansing:** Tree to Tub's soapberries offer a truly all-natural alternative for cleansing products. - **Sustainable Hygiene:** The sun-dried berries have an infinite shelf life, removing the need for preservatives and reducing waste. - **Natural Anti-bacterial:** Sapindus acts as a natural anti-bacterial, creating a gentle, cleansing lather when rubbed. ### Who This Affects Most - **Natural Beauty and Personal Care:** Tree to Tub has the potential to disrupt the natural beauty and personal care industry with its truly all-natural ingredients. - **Sustainable Manufacturing:** The use of sun-dried berries to create an all-natural product could lead to disruption in the manufacturing industry by driving demand for sustainable sourcing and reducing waste. - **Eco-friendly Household Products:** Soapberries have the potential to disrupt the household cleaning industry by offering a sustainable, non-toxic alternative to traditional cleaning products. ## Related on Trend Hunter - [Tree Scrap Body Washes](https://www.trendhunter.com/trends/laurel-bath-house-mourning-wood.md) - [Plant-Based Hydrating Hand Soaps](https://www.trendhunter.com/trends/hydrating-hand-soap.md) - [Natural Men's Cleansing Solutions](https://www.trendhunter.com/trends/real-soap-body-wash.md) - [Single-Ingredient Soaps](https://www.trendhunter.com/trends/single-ingredient-soap.md) - [Naturally Derived Hand Soaps](https://www.trendhunter.com/trends/native-liquid-hand-soap.md) - [Non-Foaming Oil Cleansers](https://www.trendhunter.com/trends/nonfoaming-oilbased-cleanser.md) - [Three-In-One Cleansing Bars](https://www.trendhunter.com/trends/shampoo-body-bar.md) - [Gardener-Targeted Soaps](https://www.trendhunter.com/trends/gardeners-soap-bar.md) - [Botanical Body Cleansers](https://www.trendhunter.com/trends/native-moisturizing-body-wash.md)