# Tree-Planting Pre-Roll Ads Busch Beer's 'Tree-Roll' Supports the National Forest Foundation By Laura McQuarrie | Published 2018-10-05 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/tree-roll References: [foodandwine](https://www.foodandwine.com/news/busch-free-beer-medallions-national-forest-foundation) & [busch](http://www.busch.com/national-forest-foundation.html) As short as they may be, pre-roll ads are often quickly skipped over by viewers who are eager to get to the video content they truly want to see—but [Busch Beer](https://www.trendhunter.com/trends/busch-light-solar-cooker) is urging people to stay and watch its 'Tree-Roll' ads for the sake of the trees and the [National Forest Foundation](https://www.trendhunter.com/trends/national-forest-foundation), the American non-profit organization. For every view of the Tree-Roll ad until about the end of the year, Busch Beer will a dollar to the National Forest Foundation, helping to plant a tree and support the preservation of lush forests. To keep viewers' interests, the ad is injected with a humorous description of the kinds of trees that will be protected and planted. The partnership between Busch Beer and the National Forest Foundation is also introducing consumers to a campaign, that invites them to seek out gold medallions hidden in forests. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 49% | Activity: 98% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What Makes This Trend Stand Out - **Cause-based Advertising:** Opportunities for brands to use advertising as a means to rally support behind important social and environmental causes. - **Gamified Marketing:** Developing interactive campaigns that encourage engagement and participation through the use of game mechanics. - **Nonprofit Partnerships:** Companies working collaboratively with nonprofit organizations to advance social and environmental missions. ### Sectors Adopting This - **Beverage:** Companies in the beverage industry can partner with nonprofits to support environmental causes and engage consumers through cause-based advertising. - **Marketing:** Marketing agencies can help brands develop interactive campaigns that use gamification to increase consumer engagement while supporting important social and environmental causes. - **Nonprofit:** Nonprofits can seek partnerships with companies in various industries to increase support and funding for their mission while also building brand awareness and generating consumer engagement. ## Related on Trend Hunter - [Outdoor-Inspired Beer Spots](https://www.trendhunter.com/trends/ross-chastain.md) - [Distiller Tree Planting Initiatives](https://www.trendhunter.com/trends/redwood-empire-whiskey.md) - [Nostalgic Mountainous Beer Ads](https://www.trendhunter.com/trends/head-for-the-mountains.md) - [Tree-Planting Retail Initiatives](https://www.trendhunter.com/trends/albertsons-companies.md) - [Co-Branded Farmer-Supporting Projects](https://www.trendhunter.com/trends/farm-rescue.md) - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md) - [Beer-Brand Holiday Campaigns](https://www.trendhunter.com/trends/garageflage-line.md) - [Fishing-Inspired Beer-Brand Giveaways](https://www.trendhunter.com/trends/stream-home-makeover.md) - [Beer Can String Lights](https://www.trendhunter.com/trends/bush-lights.md)