# Tree Leather Wallets 'Treether' Introduces Wallets That are Made from Natural Wood and Leather By Laura McQuarrie | Published 2016-08-10 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/tree-leather References: [design-milk](http://design-milk.com/treether-100-natural-wallets/?utm_source=feedly&utm_medium=webfeeds) & [kickstarter](https://www.kickstarter.com/projects/parsec-ds/treether-wallets-made-with-premium-and-rare-wood?token=cb3e2413) 'Treether' wallets from PARSEC Design Studio get their name from being accessories made from a hybrid of natural wood and leather. The fine vegetable-tanned leather products feature the distinctive grain patterns of Rosewood, Walnut and Zebra wood, making for interesting patterns that resemble real wood grain. Types of wallets available include full-sized wallets, as well as [smaller card holders](https://www.trendhunter.com/trends/reaf-wallet). Currently, these wallets are running as part of a project on [Kickstarter](https://www.trendhunter.com/trends/origami-wallet) to bring them to the masses. As part of their campaign, the designers note: "Pound for pound, [wood as a material is] stronger than steel. If properly cared for, it will last indefinitely." Recently, there have been many new leather products created from [alternative materials](https://www.trendhunter.com/trends/myco-travel-pouch). This includes mushrooms, kombucha, fruits and vegetables, as well as a variety of other natural materials. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 89% | Activity: 92% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Alternative Leather Products:** The rise of leather products made from alternative materials opens up opportunities for sustainable and eco-friendly innovation in the fashion industry. - **Natural Wood Accessories:** The integration of wood into accessories presents an opportunity for unique and visually appealing designs that cater to consumers looking for natural and rustic products. - **Crowdfunding for Fashion:** Crowdfunding platforms like Kickstarter provide a launching pad for designers to introduce their innovative fashion products, offering a chance to reach a wide audience and secure financial backing. ### Sectors Adopting This - **Fashion:** The fashion industry can explore the use of alternative materials and integrate natural elements like wood to create environmentally-friendly products that appeal to conscious consumers. - **Sustainable Design:** The rise in popularity of alternative leather products offers opportunities for sustainable design companies to create eco-friendly, cruelty-free, and durable accessories. - **Crowdfunding:** The fashion industry can capitalize on the trend of crowdfunding platforms to validate product ideas, secure funding, and build a dedicated customer base. ## Related on Trend Hunter - [Sturdy PFAS-Free Wallets](https://www.trendhunter.com/trends/peak-design-travel-wallets.md) - [Feature-Rich Wallet Collections](https://www.trendhunter.com/trends/neocraft-wallet-collection.md) - [Sleek Colorful Card Wallets](https://www.trendhunter.com/trends/wallet-30.md) - [Wood-Created Progressive Jackets](https://www.trendhunter.com/trends/wooden-jacket.md) - [Hybrid Metallic Leather Wallets](https://www.trendhunter.com/trends/proof-wallet.md) - [Mycelium Leather Bags](https://www.trendhunter.com/trends/myco-travel-pouch.md) - [Everyday Sustainable Bags](https://www.trendhunter.com/trends/versatile-bags-for-essentials.md) - [Waste-Made Cardholder Collections](https://www.trendhunter.com/trends/arda-biomaterials.md) - [Novel-Inspired Wallets](https://www.trendhunter.com/trends/book-wallets.md)