# Tree Hugger Chic Missoni Campaign By Bianca | Published 2008-05-20 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/tree-hugger-missoni References: [fabsugar](http://fabsugar.com/1626018) Most of us know by now that going green is chic, but in case you missed the message, **[Missoni](https://www.trendhunter.com/trends/margherita-maccapani-missoni)** is offering a fabulous visual to help drive home that tree hugging is isn't for hippies anymore. The Italian brand's [Spring/Summer 2008 print campaign](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) features the raven-haired, sapphire-eyed Bianca Balti. Stretched out in dark outdoor scenes, her vibrant eyes along with the striking shades of the Missoni gowns she's dressed in, flood the images with life. Showing the gnarled branches love, Balti demonstrates that [entwining oneself with nature](https://www.trendhunter.com/trends/forestfriendly-fashion) can be beautiful indeed. So what are you waiting for? Get off the computer and show those trees some love! ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 52% | Activity: 7% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Green Lifestyle:** Disruptive innovation opportunity: Develop sustainable and eco-friendly products and services that align with the growing demand for environmentally conscious lifestyles. - **Nature-inspired Fashion:** Disruptive innovation opportunity: Combine fashion and nature by creating imaginative clothing designs that incorporate organic elements and sustainable materials. - **Outdoor Advertising:** Disruptive innovation opportunity: Utilize outdoor spaces as a platform for creative and visually captivating advertising campaigns to capture the attention of a wider audience. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Revolutionize the fashion industry by incorporating more sustainable and environmentally friendly practices in the production and distribution of clothing and accessories. - **Beauty and Cosmetics:** Disruptive innovation opportunity: Develop beauty and cosmetic products that are made from natural and organic ingredients, appealing to consumers who prioritize eco-friendly and sustainable options. - **Advertising and Marketing:** Disruptive innovation opportunity: Embrace outdoor advertising as a powerful medium to create innovative and engaging campaigns that connect with consumers in a unique and impactful way. ## Related on Trend Hunter - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Sustainable Denim Brand Collabs](https://www.trendhunter.com/trends/amber-valletta-x-triarchy.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Forest-Friendly Fashion Partnerships](https://www.trendhunter.com/trends/forestfriendly-fashion.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Flora-Inspired Body Autonomy Campaigns](https://www.trendhunter.com/trends/full-bush-summer.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Earth Month Parfum Campaigns](https://www.trendhunter.com/trends/my-way-parfum.md)