# Forest Gear-Inspired Fashion PHIPPS' Tree Hugger Collection Prepares for Fall/Winter 2020 By Amy Duong | Published 2020-01-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tree-hugger-collection References: [hypebeast](https://hypebeast.com/2020/1/phipps-fall-winter-2020-runway-collection-paris-fashion-week-info) & [phipps.international](https://phipps.international/) PHIPPS introduces its new collection designed for the Fall/Winter 2020 season and it is entitled the 'tree hugger collection.' It explores [outdoorsy themes](https://www.trendhunter.com/trends/on-and-sky-high-farm-goods) that are also sustainable, showcasing the worldly concerns around the conservation and protecting forests. The capsule was displayed on the runways of Paris Fashion Week and celebrates what the brand describes as the "brotherhood of their worldly guardians." This effort continues to push forward the brand's mission to work closer to transparent production and [sustainability in the fashion industry](https://www.trendhunter.com/trends/regeneration-nation). There are new materials used in the seasonal capsule including [recycled feather down](https://www.trendhunter.com/trends/reformations-cashmere-collection), Steiff wool, and Pinatex pineapple leaf leather. The fleece hoodies and smocked tops also feature prints by Linda Westin, a photographer from Sweden. Image Credit: PHIPPS ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 35% | Activity: 1% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Sustainable Fashion:** Exploring outdoorsy themes with a focus on sustainability in fashion. - **Transparent Production:** Working towards transparency in production processes in the fashion industry. - **Ethical Materials:** Using innovative and eco-friendly materials in fashion design. ### Who This Affects Most - **Fashion:** Opportunity for brands to incorporate sustainability and eco-friendly practices in their designs. - **Photography:** Collaboration opportunities between fashion and photography, incorporating unique prints on clothing. - **Textile Manufacturing:** Demand for innovative and sustainable materials in the production of fashion apparel. ## Related on Trend Hunter - [Sustainable Winter-Ready Footwear](https://www.trendhunter.com/trends/timberland-2.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md) - [Fall-Ready Explorative Fashion](https://www.trendhunter.com/trends/future-heritage.md) - [Earth-Honoring Fall-Ready Technical Fashion](https://www.trendhunter.com/trends/nanamica-4.md) - [Sustainable Warm Parka Designs](https://www.trendhunter.com/trends/stormshadow-parka.md) - [Seasonal Change Spring Fashion](https://www.trendhunter.com/trends/transition-collection.md) - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md) - [Botanically Inspired Fashion Lines](https://www.trendhunter.com/trends/burberry-x-highgrove.md)