# Forest-Saving Liqueur TRU Organic's Fruit Lab Line Helps Plant Trees By Shelby Lee Walsh | Published 2009-06-30 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/tree-growing-liqueur-tru-organic References: [luxist](http://www.luxist.com/2009/06/29/fruit-lab-100-organic-liqueurs/) & [truvodka](http://www.truvodka.com) The organic movement has taken one step further with a new line of [artisanal liqueurs](https://www.trendhunter.com/trends/penrhos-gin-liqueurs) from TRU Organic. The Fruit Lab collection is all 100% organic and includes Citry (orange), Crism (hibiscus) and Theia (jasmine). All three are meant to complement the company’s existing line of [organic vodkas](https://www.trendhunter.com/trends/purity-citron), rums, gins and tequilas. These mouth-watering organic spirits from TRU are now available for $29 per 750ml bottle and it is well worth it--the flavors are so unique and yummy *and* for every bottle sold, a percentage of sales gets donated to The [Fruit Tree Planting Foundation](https://www.trendhunter.com/trends/real-fruit-refreshers). Simply delicious. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 25% | Activity: 13% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Organic Liqueurs:** Disruptive innovation opportunity: Develop new flavors and variations of organic liqueurs to cater to the growing demand for organic and sustainably produced spirits. - **Corporate Social Responsibility:** Disruptive innovation opportunity: Incorporate social and environmental causes into product sales to attract conscious consumers and differentiate from competitors. - **Artisanal Spirits:** Disruptive innovation opportunity: Create unique and high-quality artisanal spirits to tap into the premium spirits market and appeal to consumers seeking premium, handcrafted experiences. ### Who This Affects Most - **Beverage Industry:** Disruptive innovation opportunity: Introduce innovative and sustainable practices throughout the beverage production process to meet the increasing demand for organic and eco-friendly beverages. - **Hospitality Industry:** Disruptive innovation opportunity: Collaborate with hotels, bars, and restaurants to create exclusive organic cocktail menus and experiences that cater to eco-conscious consumers. - **Non-profit Organizations:** Disruptive innovation opportunity: Collaborate with non-profit organizations and develop cause-related marketing campaigns to promote social and environmental sustainability initiatives. ## Related on Trend Hunter - [Ethical Flavored Vodka Ranges](https://www.trendhunter.com/trends/dutch-barn-orchard-vodka.md) - [Plant-Based Tequila Cream Liqueurs](https://www.trendhunter.com/trends/cremaura.md) - [Garden-Fresh Liqueurs](https://www.trendhunter.com/trends/garden-cordials.md) - [Plant-Powered Cream Liqueurs](https://www.trendhunter.com/trends/lustre.md) - [Boutique Orange-Infused Gins](https://www.trendhunter.com/trends/orange-bergamot-infused-gin.md) - [Wonky Fruit Vodkas](https://www.trendhunter.com/trends/raspberry-hibiscus-vodka.md) - [Ultra-Smooth Pineapple Liqueurs](https://www.trendhunter.com/trends/pineapple-liqueurs.md) - [Zesty Organic Vodkas](https://www.trendhunter.com/trends/purity-citron.md) - [Premium Organic Tequilas](https://www.trendhunter.com/trends/organic-tequila.md)