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# Sustainable Featherweight Runners
Allbirds Releases Its Lightest Running Shoe Yet, the Tree Flyer

By Niko Pajkovic | Published 2022-05-18 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/tree-flyer
References: [menshealth](https://www.menshealth.com/style/a40025872/allbirds-tree-flyers-launch-news/) & [allbirds](https://www.allbirds.com/)

Allbirds, a New Zealand-based footwear brand specializing in sustainable products, has announced the launch of the '[Tree Flyer](https://www.trendhunter.com/trends/wonder-tree),' its lightest running shoe to date. The new sneaker arrives as an update to the Tree Dasher 2.0, which was released earlier in 2022.

This [eco-friendly sneaker](https://www.trendhunter.com/trends/allbirds-remix) boasts a low carbon footprint and weighs in at just 9.49 ounces, making it a true featherweight running shoe option for serious athletes. However, according to the company, the new sneaker is geared more towards long-distance running and, therefore, comes equipped with a SwiftFoam midsole and ZQ merino wool heel lining.

As for its eco-friendly characteristics, the Tree Flyer's entire upper portion is made from eucalyptus fibers. Meanwhile, its shoelaces are constructed from recycled water bottles, and its outsole is made using [FSC](https://www.trendhunter.com/trends/renovo-gift-card)-certified rubber.

Image Credit: Allbirds

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 34% | Activity: 32% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Eco-friendly Footwear:** There is a trend towards eco-friendly footwear materials and construction, presenting opportunities for sustainable innovation in the industry.
- **Lightweight Running Shoes:** The demand for lightweight athletic shoes continues to grow, providing opportunities for product development and material innovations in the sports industry.
- **Sustainable Packaging:** As brands continue to focus on sustainability, there is a trend towards eco-friendly packaging solutions that are innovative and eye-catching.

### Industries Being Reshaped

- **Footwear:** The footwear industry has an opportunity to innovate with eco-friendly materials and lightweight construction methods to meet growing demand for sustainable and high-performance shoes.
- **Sports:** The sports industry has an opportunity to develop innovative lightweight shoes with eco-friendly materials, tapping into the growing demand for sustainable exercise apparel.
- **Packaging:** The packaging industry can take advantage of the trend towards eco-friendly packaging, utilizing innovative and environmentally-friendly materials that are both eye-catching and functional.

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