# Tree-Decorating Retail Classes John Lewis' 'Treetorials' Help Homeowners Perfect Christmas Decor By Laura McQuarrie | Published 2016-12-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tree-decorating References: [eventmagazine](http://www.eventmagazine.co.uk/john-lewis-hosts-christmas-tree-masterclasses/brands/article/1418619) & [johnlewis](http://www.johnlewis.com/browse/christmas/christmas-trees/real/_/N-54yhZ1z0risf) In addition to selling Christmas trees and a variety of [festive decorations](https://www.trendhunter.com/trends/merry-sparkles-outdoor-decor) for the holiday season, retailer John Lewis is now offering a range of tree-decorating classes to help homeowners. There are different in-store classes being run throughout the month of December, including a 'Real Tree Rules' masterclass that provides tips on getting the most out of a real Christmas tree and a 'Treetorial' with tree-decorating tips from a stylist. There are also family-specific classes such as the 'Family Tree' masterclass, which spotlights how to create a magical experience for children at Christmastime. Year after year, consumers are looking for fresh ways to breathe new life into [age-old traditions](https://www.trendhunter.com/trends/deck-the-everything-day) such as putting up the Christmas tree and dressing it with ornaments and lights. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 25% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Tree-decorating Classes:** Tree-decorating classes are a growing trend among retailers, offering opportunities to teach customers new and innovative ways to decorate their homes during the holiday season. - **Real Tree Sustainability:** Sustainability is becoming increasingly important with consumers, providing opportunities for retailers to offer eco-friendly alternatives such as real Christmas trees. - **Family-focused Experiences:** Family-focused classes and experiences are a growing trend in retail, with opportunities to provide fun and educational activities for parents and children. ### Industries Being Reshaped - **Retail:** Retailers have an opportunity to offer tree-decorating classes to enhance the customer experience and increase sales during the holiday season. - **Christmas Tree Farms:** Christmas tree farms can promote the sustainability and eco-friendliness of real trees through partnerships with retailers offering tree-decorating classes. - **Event Management:** Event management companies can offer tree-decorating classes and workshops as a unique team-building exercise or event activity. ## Related on Trend Hunter - [Festive Carnivorous Plant Ads](https://www.trendhunter.com/trends/snapper-the-perfect-tree.md) - [Holiday Decor Subscriptions](https://www.trendhunter.com/trends/readyfestive-1.md) - [Delivery Service Christmas Trees](https://www.trendhunter.com/trends/christmas-tree-delivery-service.md) - [Novelty Supermarket Ornaments](https://www.trendhunter.com/trends/aldis-novelty-baubles.md) - [Edible Holiday Decorations](https://www.trendhunter.com/trends/edible-holiday-decoration.md) - [Festively Fragranced Holiday Hangers](https://www.trendhunter.com/trends/holiday-hangers.md) - [App-Powered Christmas Tree Deliveries](https://www.trendhunter.com/trends/fresh-christmas-tree-delivery.md) - [Farm-Sourced Christmas Trees](https://www.trendhunter.com/trends/fraser-fir-christmas-tree.md) - [Decorative Caramel-Filled Trees](https://www.trendhunter.com/trends/holiday-caramel-tree.md)