# Basketball Star-Designed Treats Lebron James' New Treats for Kith are Luxurious and Unique By Madison Mackay | Published 2018-03-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/treats-for-kith References: [hypekids](https://hypekids.com/2018/2/lebron-james-kith-treats-nike-kings-treat) & [kith](https://kith.com/pages/treats) Famous basketball star Lebron James created a line of treats for Los Angeles company [Kith](https://www.trendhunter.com/trends/kith-treats-for-kelloggs). Known for operating on two planes, the brand sells lifestyle products for both men and women, as well as designer food, candy and snacks at its ice cream and cereal shop. The new line is named 'The King's Treat,' and features Cinnamon Toast Crunch cereal, [Snicker Bars](https://www.trendhunter.com/trends/snickers-ice-cream-x-travis-hunter-twopack) and granola clusters on top of the brand's classic ice cream. In addition to the new ice cream creation, the basketball star created a limited edition cereal box set that is encased in the same pattern as the '[Nike](https://www.trendhunter.com/trends/lebron-xxii) Long Live the King' sneaker set. Lebron James' new treats for Kith line are available in-stores now while supplies last. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 77% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Treats:** There is an opportunity for luxury brands to create high-end treats that appeal to affluent consumers. - **Celebrity Collaborations:** Collaborating with influential celebrities like Lebron James can provide unique product offerings and generate buzz for brands. - **Designer Food:** The fusion of food and fashion creates an opportunity for brands to offer designer food products that cater to fashion-conscious consumers. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can explore creating luxury treats and designer food products to attract affluent and fashion-conscious consumers. - **Fashion and Lifestyle:** Fashion and lifestyle brands can collaborate with celebrities to create unique product offerings that cater to their target audience. - **Hospitality and Entertainment:** Hotels, restaurants, and entertainment venues can incorporate luxury treats and designer food products to enhance the overall experience for their guests and customers. ## Related on Trend Hunter - [Basketball Star-Backed Chip Flavors](https://www.trendhunter.com/trends/flamin-hot.md) - [Candy-Themed Tonal Basketball Shoes](https://www.trendhunter.com/trends/lebron-xxii.md) - [Cereal Collab Streetwear](https://www.trendhunter.com/trends/kith-treats-for-kelloggs.md) - [Basketball Player-Approved Cereals](https://www.trendhunter.com/trends/angel-x-reeses-puffs.md) - [Basketball-Themed Chocolate Treats](https://www.trendhunter.com/trends/yowie-and-the-nba.md) - [Athlete-Backed Game Consoles](https://www.trendhunter.com/trends/lebron-james-game-console.md) - [Collaborative Ice Cream Jewelry](https://www.trendhunter.com/trends/iconic-ice-cream.md) - [Exclusive Dessert Collabs](https://www.trendhunter.com/trends/kith-and-chips-ahoy.md) - [Basketball-Themed Candy Toy Treats](https://www.trendhunter.com/trends/kinder-joy-x-nba-eggs.md)