# High-Protein Superfood Bites 3PM BITES Specializes in Guilt-Free, Freshly Made Treats for Athletes By Laura McQuarrie | Published 2018-08-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/treats-for-athletes References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/3989-the-good-food-mercantile) & [3pmbites](https://3pmbites.com/) There are countless energy balls that have been introduced to satisfy the average consumer's snack cravings but 3PM BITES sets itself apart by making no-guilt "treats for athletes." These nourishing [plant-based bites](https://www.trendhunter.com/trends/the-protein-ball-co-multipack) are all-organic, high-protein, packed with beneficial superfoods and free from GMO ingredients, added sugar and preservatives. 3PM BITES were created by a chef and runner who was dissatisfied with the available [protein snacks](https://www.trendhunter.com/trends/highprotein-snacks). Now, health-conscious, active consumers can take their pick of treats from the brand in the form of satiating chocolate, peanut butter or [coffee truffles](https://www.trendhunter.com/trends/scotts-protein-balls-flavors). These products deliver a ratio of proteins, carbs and healthy fats that help to support an active individual's performance and recovery. For those who are concerned about freshness, 3PM BITES sends out its bags of snacks within 24 hours of making them. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 50% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Plant-based Snacks:** Disruptive innovation opportunity: Develop new plant-based snack options that are high in protein and made with beneficial superfoods. - **Athlete-focused Treats:** Disruptive innovation opportunity: Create guilt-free treats specifically designed to support the performance and recovery of active individuals. - **Fresh Food Delivery:** Disruptive innovation opportunity: Build a service that delivers freshly made snacks to customers within 24 hours of preparation. ### Who This Affects Most - **Food and Beverage:** Disruptive innovation opportunity: Incorporate high-protein and superfood ingredients into various food and beverage products. - **Fitness and Sports Nutrition:** Disruptive innovation opportunity: Develop specialized nutrition products tailored to the needs and preferences of athletes and fitness enthusiasts. - **E-commerce and Delivery Services:** Disruptive innovation opportunity: Build a platform that offers delivery services for fresh, healthy snacks made by local food entrepreneurs. ## Related on Trend Hunter - [Mid-Day Energy Cookies](https://www.trendhunter.com/trends/3pm-afternoon-bites.md) - [Superfood-Infused Chocolate Bites](https://www.trendhunter.com/trends/superfoodinfused-chocolate-bites.md) - [Indulgent Protein Truffles](https://www.trendhunter.com/trends/eat-anytime-protein-truffles.md) - [Convenient Nutritional Snacks](https://www.trendhunter.com/trends/scotts-protein.md) - [Plant-Based Energy Bites](https://www.trendhunter.com/trends/daily-harvest-bites.md) - [Protein Snack Innovations](https://www.trendhunter.com/trends/built.md) - [Decadent High-Performance Snacks](https://www.trendhunter.com/trends/launches-protein-bites.md) - [Superfood Truffle Cups](https://www.trendhunter.com/trends/truffle-cups.md) - [Nutrient-Dense Protein Snacks](https://www.trendhunter.com/trends/vegan-snack-balls.md)