# Cruelty-Free Lash Serums This Lash Serum from Treats Beauty Promotes Healthy Growth By Ell Smith | Published 2021-03-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/treats-beauty References: [hypebae](https://hypebae.com/2021/3/treats-beauty-eyelashes-serum-rose-infused-makeup-price-where-to-buy-hannah-haylee-harrison) & [treatsbeauty.co](https://treatsbeauty.co/products/lash-treat) [Beauty](https://www.trendhunter.com/trends/fitglow-beauty) entrepreneurs Hannah and Haylee Harrison first entered the industry at the age of 21 with the L.A-based Treat Yourself Studios -- now, the pair is back with a beauty line dubbed Treats Beauty that's helping women achieve [salon-quality lashes from home](https://www.trendhunter.com/trends/daily-practices). The first product from Treats Beauty includes the Lash Treat, a serum designed to promote lengthy and healthy eye lashes. It's formulated with natural ingredients like polypeptides, hyaluronic acid and aloe vera leaf -- all of which work together to promote growth without irritating the skin. For optimal results, the brand suggests using the serum every day for four weeks. Easy to use, it can be applied seamlessly to the base of the lashes. Image Credit: Treats Beauty ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 28% | Activity: 29% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Cruelty-free Beauty:** The trend of cruelty-free beauty products is on the rise, and Treats Beauty's Lash Treat serum taps into this trend with natural ingredients, providing disruptive innovation opportunities for cruelty-free cosmetic formulations. - **DIY Beauty:** The trend of DIY beauty has gained popularity among consumers, and Treats Beauty's Lash Treat serum allows consumers to achieve salon-quality lashes from the comfort of their own homes, providing disruptive innovation opportunities for at-home beauty treatments. - **Natural Ingredients:** The trend of natural ingredients in beauty products has grown steadily in recent years, and Treats Beauty's Lash Treat serum uses a blend of natural ingredients like polypeptides, hyaluronic acid, and aloe vera leaf, providing disruptive innovation opportunities for natural ingredient beauty products. ### Sectors Adopting This - **Cosmetics and Personal Care:** The cosmetics and personal care industry is experiencing a shift towards cruelty-free and natural ingredient products, which provides opportunities for disruptive innovation in formulations and marketing. - **At-home Beauty:** The at-home beauty industry has grown in popularity due to convenience and ongoing social distancing measures, providing opportunities for disruptive innovation in products and services that allow consumers to achieve salon-quality treatments at home. - **E-commerce:** The e-commerce industry has experienced a surge in demand for beauty products due to increased online shopping during the pandemic, providing opportunities for disruptive innovation in online marketing strategies and direct-to-consumer sales models. ## Related on Trend Hunter - [Efficient Lash-Enhancing Products](https://www.trendhunter.com/trends/renewing-lash-serum.md) - [Irritant-Free Lash Serums](https://www.trendhunter.com/trends/neora.md) - [Next-Gen Lash Serums](https://www.trendhunter.com/trends/groa.md) - [Vegan Eyebrow Serums](https://www.trendhunter.com/trends/sweed-brow-serum.md) - [Follicle-Fortifying Lash Serums](https://www.trendhunter.com/trends/lash-follicle-fortifying-serum.md) - [Daily Lash Growth Serums](https://www.trendhunter.com/trends/daily-practices.md) - [Lash Enhancing Peptide Serums](https://www.trendhunter.com/trends/lash-enhancing-peptide-serum.md) - [Scientifically Formulated Cosmetic Lines](https://www.trendhunter.com/trends/eyelashes-and-eyebrows.md) - [Dermatologist-Approved Products](https://www.trendhunter.com/trends/dermatologist-approved.md)