# Vegan-Friendly Candy Collections Dylan's Candy Bar Launched a Vegan Line Called 'Treat Yourself' By Laura McQuarrie | Published 2018-02-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/treat-yourself References: [cbsnews](https://www.cbsnews.com/news/dylans-candy-bar-dylan-lauren-sweet-success/) & [dylanscandybar](https://www.dylanscandybar.com/) 'Treat Yourself' is the name of an all-new vegan candy line from Dylan Lauren, the owner of Dylan's [Candy Bar](https://www.trendhunter.com/trends/new-valentines-day-collection) and the daughter of fashion designer Ralph Lauren. The vegan-friendly candy line boasts sour straws and sour unicorn magic candies and a simple style of packaging that helps to differentiate the new offerings from existing products. As Lauren herself describes: "because everything else is so colorful, I want people to understand it's vegan, it's gluten-free, nut-free, [allergen-free](https://www.trendhunter.com/trends/yumearth-candies)." From gelatin in gummy bears to candies coated with confectioner’s glaze (which comes from an insect secretion), it can be a challenge for vegans to indulge their sweet tooth with products that won't compromise their stance on the ethical treatment of animals and the planet. Image Credit: CBS News ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 41% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Vegan Candy:** Disruptive innovation opportunity: Develop innovative and delicious vegan candy options that cater to the growing demand for plant-based treats. - **Vegan Packaging:** Disruptive innovation opportunity: Design eco-friendly and informative packaging specifically tailored for vegan-friendly products to help consumers easily identify and choose ethical options. - **Allergen-free Candy:** Disruptive innovation opportunity: Create a range of allergen-free candies that provide a safe and enjoyable treat experience for individuals with dietary restrictions or allergies. ### Who This Affects Most - **Confectionery:** Disruptive innovation opportunity: Incorporate vegan and allergen-free options into confectionery product lines to cater to the increasing consumer demand for ethical and inclusive treats. - **Packaging:** Disruptive innovation opportunity: Develop sustainable and informative packaging solutions that align with the rise of vegan-friendly products and help consumers make informed choices. - **Plant-based Food:** Disruptive innovation opportunity: Explore the intersection of vegan-friendly candy and the broader plant-based food industry by creating innovative plant-based candy alternatives that appeal to health-conscious consumers. ## Related on Trend Hunter - [Vegan Gummy Candies](https://www.trendhunter.com/trends/starburst.md) - [Plant-Based Low-Sugar Candies](https://www.trendhunter.com/trends/wild-thingz.md) - [Plant-Based Chewy Candies](https://www.trendhunter.com/trends/plant-based-candy.md) - [Vegan-Friendly Candy Chews](https://www.trendhunter.com/trends/fruittella-chews.md) - [Vegan-Friendly Chocolate Candies](https://www.trendhunter.com/trends/mummy-meegz-mz-gems.md) - [Allergy-Friendly Vegan Chocolates](https://www.trendhunter.com/trends/plant-based-milk-chocolate.md) - [Vegan Halloween Chocolate Boxes](https://www.trendhunter.com/trends/vegan-friendly-halloween-treats.md) - [Charming Valentine's Day Gifts](https://www.trendhunter.com/trends/new-valentines-day-collection.md) - [Veganuary Candy Collections](https://www.trendhunter.com/trends/vegan-sweets-range.md)