# Treat Yourself Boxes Bokksu Curates "Japan's Best Relaxing Items" in a Premium Box Set By Kalin Ned | Published 2023-02-13 | World Source: Trend Hunter, https://www.trendhunter.com/trends/treat-yourself-box References: [bokksu](https://www.bokksu.com/products/premium-treat-yourself-box)  [Bokksu's](https://www.trendhunter.com/trends/matcha-box) Premium Treat Yourself Box is a relaxation-promoting gift to one's self. The kit contains "Japan's best relaxing items, crafted by small makers." The Premium Treat Yourself Box includes one Tile Hasamiyaki Mug (Hasamiyaki refers to a specialty type of pottery that originated in Nagasaki over 400 years ago), Handcrafted Fragrant Kinmokusei Incense from Kyoto-based maker Kosaikodo, a lovely Nobana Strawberry Face Mask, another Nobana Dianthus Flower Face Mask, a soothing [Yuzu](https://www.trendhunter.com/trends/yuzu-strawberry-matcha) Multi Care Balm, six [Relaxing Bath Tablets](https://www.trendhunter.com/trends/bath-experience), an Imabari Hand Towel, Vegan Cashew Milk Chocolate, and Wasanbon Matcha Green Tea (Wasanbon is fine-grained craft sugar and a traditional Japanese confection). The extensive list of products will not only inspire curiosity but give North American consumers a taste of the sensibilities of another culture. Image Credit: Bokksu ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 74% | Activity: 69% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### Key Themes Behind This Trend - **Curation of Relaxation Kits:** Offering collections of items specifically designed to help consumers relax and unwind can be a disruptive innovation for gift and lifestyle retailers. - **Imported Luxury Items:** Bringing luxury items from other cultures to North American markets can be a disruptive innovation for import and retail industries. - **Specialty Pottery:** Promoting specialty pottery from a specific region can be a disruptive innovation for the pottery industry. ### Where This Applies - **Gift Retailers:** Gift retailers can take advantage of curating relaxation kits to offer consumers a unique and relaxing gift option. - **Import/export Companies:** Companies specializing in importing goods can introduce exclusive, high-end items from other countries to North American markets. - **Pottery Industry:** Promoting specialty pottery from a specific region can help smaller pottery makers get noticed by a wider audience. ## Related on Trend Hunter - [Curated Matcha Bundle Boxes](https://www.trendhunter.com/trends/matcha-box.md) - [Autumn-Themed Japanese Snack Boxes](https://www.trendhunter.com/trends/autumn-splendor.md) - [Relaxing Self-Care Kits](https://www.trendhunter.com/trends/selflove-gift-set.md) - [Summer-Themed Subscription Boxes](https://www.trendhunter.com/trends/bokksus-summer-collection.md) - [Handmade Self-Care Accessories](https://www.trendhunter.com/trends/handmade-selfcare-accessories.md) - [Romantic Japanese Snack Boxes](https://www.trendhunter.com/trends/valentines-daythemed1.md) - [Therapist-Curated Self-Care Boxes](https://www.trendhunter.com/trends/mytherabox.md) - [New Year-Inspired Snack Boxes](https://www.trendhunter.com/trends/new-yearinspired-snack-box.md) - [Limited-Edition V-Day Snack Boxes](https://www.trendhunter.com/trends/valentines-delights-box.md)