# Popping Candy Frappuccinos Starbucks Japan Created a 'Treat with Trick' Drink for Halloween By Laura McQuarrie | Published 2021-10-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/treat-with-trick References: [soranews24](https://soranews24.com/2021/10/19/starbucks-unveils-new-halloween-frappuccino-in-japan/) & [starbucks.co.jp](https://www.starbucks.co.jp/press_release/pr2022-4445.php)  [Starbucks Japan](https://www.trendhunter.com/trends/pachipachi-trick) is celebrating the arrival of spooky season with a brand-new menu item, the Treat with Trick Frappuccino and it's a limited-edition treat that's full of surprises. The drink is actually the Roasted Sweet Potato Frappuccino dressed up in disguise since it has a darker overall appearance thanks to the addition of chocolate powder and a purple potato-flavored sauce. True to its name, the Halloween beverage offers a mischievous twist in the form of [popping candy](https://www.trendhunter.com/trends/poppin-pumpkin-spice-latte). By customizing the drink with a Popping Topping, customers can experience the seasonal beverage with candy coated in white chocolate that pops in the mouth. There are four different designs to collect and by scanning the QR code on the pack, customers will get access to special costume customizations. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 39% | Activity: 54% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Seasonal Menu:** Other food and beverage companies can create seasonal menu items to tap into the holiday spirit and excite customers. - **Interactive Product Packaging:** Innovators can create interactive product packaging that allows customers to access special content or features through scanning a QR code on the packaging. - **Innovative Desserts:** Dessert companies can create unique and unconventional desserts that surprise and delight customers. ### Where This Applies - **Food and Beverage:** Other companies in the food and beverage industry can create seasonal and innovative offerings to boost sales and attract new customers. - **Packaging:** The packaging industry can explore ways to integrate technology and interactive elements in product packaging to enhance the customer experience. - **Desserts:** Companies in the dessert industry can push the boundaries and create new and exciting desserts using unexpected ingredients and flavors. ## Related on Trend Hunter - [Popping Candy Drink Toppers](https://www.trendhunter.com/trends/pachipachi-trick.md) - [Bitter Caramel Frappuccinos](https://www.trendhunter.com/trends/booooo-frappuccino.md) - [Sweet Potato Frappuccinos](https://www.trendhunter.com/trends/starbucks-japan-1.md) - [Seasonal Frappuccino Treats](https://www.trendhunter.com/trends/caramel-melts-popcorn.md) - [Magical Autumnal Cafe Drinks](https://www.trendhunter.com/trends/mera-meera-frappuccino.md) - [Spooky Frothy Drinks](https://www.trendhunter.com/trends/black-cat-frappuccino.md) - [Sweet Potato Cafe Drinks](https://www.trendhunter.com/trends/yakiimo-kobashi-caramel-frappuccino.md) - [Blended Sweet Potato Beverages](https://www.trendhunter.com/trends/osatsu-butter-frappuccino.md) - [Blooming Color-Changing Coffees](https://www.trendhunter.com/trends/haruzora-milk-coffee-frappuccino.md)