# Treat-Led Iced Coffee Variants Jimmy’s Choc Fudge Sundae Iced Coffee Debuts By Adam Harrie | Written with AI assistance | Published 2026-09-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/treat-led-iced-coffee-variants References: [foodbev](https://www.foodbev.com/post301/jimmy-s-targets-indulgent-iced-coffee-occasions-with-new-choc-fudge-sundae-limited-edition)  Jimmy’s has introduced its 'Choc Fudge Sundae Iced Coffee,' A [limited-edition ready-to-drink](https://www.trendhunter.com/trends/starbucks-readytodrink-range) that pairs the brand’s Rainforest Alliance Certified coffee with distinct chocolate and fudge flavoring to create a [dessert-style iced coffee](https://www.trendhunter.com/trends/mike-pattys-iced-coffees). The product is offered in two sizes and pack types to suit different moments. The drink will be sold in a 250ml SlimCan and a 380ml BottleCan. The 250ml has an MRSP of £1.70 while the 380ml is priced at £2.75. The brand’s limited-edition approach has delivered notable incremental value since September 2024, and a recent Cookie Butter variant outperformed the prior Caramel Waffle SKU by 17% in its 250ml format. Positioned for indulgent iced-coffee occasions, Choc Fudge Sundae adds a treat-led option for shoppers seeking [coffee-shop-style flavors in chilled convenience formats](https://www.trendhunter.com/trends/arctic-coffee-vanilla-latte-iced-coffee). The rollout across multiple supermarket chains aims to drive trial and broaden moment-based choices in the chilled coffee shelf. Image Credit: FoodBev Media ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 13% | Activity: 23% | Freshness: 92% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Dessert-inspired Coffee:** Indulgent flavor profiles like choc fudge sundae indicate room for ready-to-drink coffee brands to blur the line between café beverages and sweet treats. - **Limited-edition Refreshes:** Rotating seasonal or novelty variants can create repeat shelf interest while giving brands faster feedback on emerging flavor preferences. - **Moment-based Packaging:** Multiple formats for the same beverage reflect growing demand for portion, price, and portability options tied to different consumption occasions. ### Who This Affects Most - **Ready-to-drink Beverages:** Premium chilled formats with playful flavors are expanding the category beyond refreshment into impulse, indulgence, and café-style experiences. - **Retail Grocery:** Supermarket chilled aisles are becoming discovery zones where limited-edition launches can drive trial and incremental basket value. - **Coffee:** Coffee brands have opportunities to reach younger and convenience-focused consumers through sweet, accessible products that feel closer to desserts than traditional brews. ## Related on Trend Hunter - [Summery Prepackaged Coffee Beverages](https://www.trendhunter.com/trends/starbucks-chilled-range.md) - [Canned Dessert-Flavored Coffees](https://www.trendhunter.com/trends/7-brew-readytodrink-coffees.md) - [Show-Inspired Coffee Products](https://www.trendhunter.com/trends/bourbon-caramel-iced-coffee-1.md) - [Frozen Treat-Inspired Coffees](https://www.trendhunter.com/trends/ice-cream-truck-season.md) - [Citrusy Chocolate Coffee Drinks](https://www.trendhunter.com/trends/costa-coffee-frapp-mcvities-jaffa-cakes.md) - [Cookie Butter Iced Coffees](https://www.trendhunter.com/trends/cookie-butter-iced-coffee.md) - [Canned Cafe-Inspired Coffees](https://www.trendhunter.com/trends/nescaf-iced-latte-drinks.md) - [Competition Show Coffee Drinks](https://www.trendhunter.com/trends/bourbon-caramel-iced-coffee.md) - [Limited-Edition Stroopwafel-Inspired Coffees](https://www.trendhunter.com/trends/jimmys-caramel-waffle.md)