# Romantic Frozen Dessert Cakes The New Dairy Queen Treat Heart Cakes Come in Two Sizes By Michael Hemsworth | Published 2020-02-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/treat-heart-cakes References: [chewboom](https://www.chewboom.com/2020/02/03/dairy-queen-introduces-new-double-fudge-cookie-dough-blizzard-and-new-treat-heart-cakes/) & [dairyqueen](https://www.dairyqueen.com) The Dairy Queen Treat Heart Cakes have been unveiled by the dessert brand just in time for [Valentine's Day](https://www.trendhunter.com/trends/valentines-day-lineup) to offer consumers an alternative offering to pick up for their sweet heart. The [heart-shaped cakes](https://www.trendhunter.com/trends/chocolate-covered-strawberry-jelati-cake) come in two size options to make them ideal for two or more people and feature a Double Fudge Cookie Dough flavor. This draws inspiration from the new Blizzard of the Month February 2020 flavor that includes real chunks of chocolate chip cookie dough along with chocolate chunks and cocoa fudge that's blended with the brand's signature soft serve. The Dairy Queen Treat Heart Cakes are part of the continued expansion of [QSR](https://www.trendhunter.com/trends/confetti-cake-dipped-cone) menus to include foods specifically with holiday traditions in mind. Image Credit: Dairy Queen ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 24% | Activity: 71% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Holiday-themed Treats:** Opportunity for QSRs to expand menus to include holiday-specific items. - **Personal-sized Desserts:** Growth potential for creating desserts in sizes customized for 1-2 people. - **Healthy/dietary-restriction Friendly Options:** Emerging trend to create desserts that cater to individuals with dietary restrictions and/or those seeking healthier options. ### Where This Applies - **Quick Service Restaurants:** Opportunity to create holiday-themed treats that cater to consumers seeking new, limited-time options. - **Bakeries:** Growth potential for bakeries to offer personalized dessert options for individual consumers or small groups. - **Health Food Stores:** Increasing demand for desserts that cater to individuals with dietary restrictions and those seeking healthier options, providing a growth opportunity for this industry to offer such products. ## Related on Trend Hunter - [Heart-Shaped Valentine's Baked Goods](https://www.trendhunter.com/trends/strawberry-heart-cake.md) - [Red Velvet Frozen Treats](https://www.trendhunter.com/trends/red-velvet-cake-blizzard.md) - [Cake-Flavored QSR Ice Creams](https://www.trendhunter.com/trends/confetti-cake-dipped-cone.md) - [Cake Batter Ice Creams](https://www.trendhunter.com/trends/cake-batter-cookie-dough-blizzard.md) - [Baked Goods-Infused Frozen Treats](https://www.trendhunter.com/trends/frosted-sugar-cookie-blizzard.md) - [Romantic Ice Cream Menus](https://www.trendhunter.com/trends/cold-stone-creamery-valentines-day-menu.md) - [Valentine's Dessert Ice Creams](https://www.trendhunter.com/trends/halo-top-devils-food-cake-ice-cream.md) - [Valentine's-Themed Ice Creams](https://www.trendhunter.com/trends/chocolatedipped-strawberry-ice-cream.md) - [Valentine's-Themed Snack Cake Products](https://www.trendhunter.com/trends/hostess-2022-valentines-day.md)