# Cereal Bar Game Sets Treat. Eat. Compete. Turns a Family-Favorite Snack into a Game By Laura McQuarrie | Published 2023-05-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/treat-eat-compete References: [stockhouse](https://stockhouse.com/news/press-releases/2023/05/08/the-kellogg-s-xae-rice-krispies-treats-xae-brand-and-ludacris-drop-treat-eat)  Treat. Eat. Compete. is a limited-edition game set from [Rice Krispies](https://www.trendhunter.com/trends/365-days-of-love-and-support-kit) Treats and Ludacris that turns family-favorite cereal bars into a fun activity for people of all ages. This exclusive set includes everything from custom score sheets and markers to instruction cards, plus a Ludacris-inspired bucket hat winner crown and a pack of Rice Krispies Treats that families can replenish for the next time they play. There's a game for every type of player in this set, with activities like Wrapper Rhymes and [Unicorn Duel](https://www.trendhunter.com/trends/unicorn-crispy-bar) to choose from. With Treat Mitts, players are tasked with putting on a pair of oven mitts and seeing how fast they can peel back the wrapper to get to the snack bar inside. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 51% | Activity: 64% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Family Game Sets:** Opportunity for brands to turn traditional snacks into fun family activities through custom game sets. - **Celebrity Collaborations:** Collaborating with popular figures can help brands to create unique experiences that appeal to their target audience. - **Limited-edition Products:** Creating limited-edition game sets can create a sense of urgency and exclusivity for consumers, driving sales and buzz. ### Industries Being Reshaped - **Food & Beverage:** Opportunity to create unique partnerships and experiences using popular snack brands like Rice Krispies Treats. - **Toy & Game:** Expanding into the family game market through collaboration with food and beverage brands to create fun game sets and experiences. - **Entertainment & Celebrity:** Opportunity to leverage celebrity partnerships in unique ways, such as creating custom game sets with Ludacris and Rice Krispies Treats. ## Related on Trend Hunter - [Pretzel-Packed Crispy Rice Treats](https://www.trendhunter.com/trends/rice-krispies-treats-bliss-bars.md) - [Cinnamon Sugar Lunch Treats](https://www.trendhunter.com/trends/rice-krispies-treats-homestyle-cinnamon-sugar.md) - [AR-Powered Cereal Games](https://www.trendhunter.com/trends/general-mills-1.md) - [Frozen Marshmallow Square Sandwiches](https://www.trendhunter.com/trends/rice-krispies-treats-ice-cream.md) - [Hybrid Cereal Snack Squares](https://www.trendhunter.com/trends/rice-krispies-squares-corn-flakes.md) - [Crispy Rice QSR Desserts](https://www.trendhunter.com/trends/crazy-treats.md) - [Immersive Cereal Cities](https://www.trendhunter.com/trends/kelloggs-town.md) - [Inclusive Rice Snack Packaging](https://www.trendhunter.com/trends/rice-krispies-1.md) - [Mobile Game-Inspired Cereals](https://www.trendhunter.com/trends/clash-of-clans-cereal.md)