# Edible Treat Containers Kikyoya Created Edible Packaging for Shingen Mochi By Laura McQuarrie | Published 2022-01-03 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/treat-container References: [soranews24](https://soranews24.com/2022/01/02/its-eco-friendly-and-delicious-popular-yamanashi-sweet-now-comes-in-an-edible-container/) & [kikyouya.co.jp](http://kikyouya.co.jp/%e6%a1%94%e6%a2%97%e4%bf%a1%e7%8e%84%e9%a4%85%e6%a5%b5%e3%80%80%e8%a9%b3%e7%b4%b0/)  Shingen [Mochi](https://www.trendhunter.com/trends/cereal-milk-mochi-ice-cream) is a beloved sweet that is often said to be difficult to eat out of its plastic container and Kikyoya, the maker of this treat, is now introducing a treat container that gets around this issue. Kikyoya created an edible packaging design for the popular sweet and it is made from monaka Japanese-style wafers. Although this sweet is commonly eaten with wooden sticks when it is packaged in plastic, this edible container gives people the chance to simply take a bite of everything, and leave no waste behind. The brand-new Kikyo Shingen Mochi Kiwami, as it is called, is only available in limited quantities and the eco-friendly packaging is already in high demand. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 57% | Activity: 70% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Edible Packaging Design:** The development of edible packaging materials for food products can reduce plastic waste and provide a unique customer experience. - **Eco-friendly Packaging:** The use of sustainable packaging practices can help businesses decrease their carbon footprint and appeal to environmentally conscious consumers. - **Convenience Packaging:** Innovations in packaging designs that are easy to eat or directly consumable can save consumers time and improve overall product satisfaction. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can leverage edible packaging designs to differentiate their products in the marketplace and reduce plastic waste. - **Packaging:** Packaging companies can invest in eco-friendly and convenient packaging innovations to meet the growing demand for sustainable and functional packaging. - **Hospitality:** The hospitality industry can implement edible packaging designs to provide a unique customer experience and reduce waste in food service. ## Related on Trend Hunter - [Edible Ice Cream Spoons](https://www.trendhunter.com/trends/ministop-edible-spoon.md) - [Edible Wrapper Snack Bars](https://www.trendhunter.com/trends/one-good-thing-bars.md) - [Compostable Sauce Containers](https://www.trendhunter.com/trends/holy-carp-packaging.md) - [Resealable Licorice Packaging](https://www.trendhunter.com/trends/mets-board-and-kouvolan-lakritsi.md) - [Sustainable Edible Cups](https://www.trendhunter.com/trends/haeckels-3.md) - [Edible Snack Skins](https://www.trendhunter.com/trends/foodberry.md) - [Plastic-Free Food Packaging](https://www.trendhunter.com/trends/plasticfree-food-packaging.md) - [Recyclable Noodle Pot Packaging](https://www.trendhunter.com/trends/recyclable-noodle-pot.md) - [Sustainable Food Packaging Designs](https://www.trendhunter.com/trends/placon-crystal-seal-delectables.md)