# Luxury Vintage Fashion Pop-Ups Treasures of NYC's Pop-Up is Intended to Resemble a Gritty Street By Kalin Ned | Published 2019-08-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/treasures-of-nyc References: [instagram](https://www.instagram.com/treasuresofnyc/) & [treasuresofnewyorkcity](https://treasuresofnewyorkcity.com/) Treasures of NYC has made a name for itself as a celebrity-favored brand that supplies authentic vintage clothing to its consumer base. With an emphasis on luxury, the company makes long-lost high fashion designs accessible. The brands offered are of supreme quality and favor — the list includes [Fendi](https://www.trendhunter.com/trends/love-monster), Dior, [Louis Vuitton](https://www.trendhunter.com/trends/louis-vuittons-soho-popup), [Chanel](https://www.trendhunter.com/trends/winter-constellation), Gucci, and more. Operating predominantly within the digital landscape, Treasures of NYC has extended to the physical space with a temporary brick-and-mortar location. The activation spans 700 square feet and is housed in SHOWFIELDS in New York. The theme is surrendered to the gritty urban environment. A testimony to the popularity of vintage brands, Treasures of NYC's pop-up has already shown tremendous success — in its first five days of operation, the business has "sold enough items to cover its first month's rent." ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 90% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Vintage Fashion:** The trend of luxury vintage fashion provides an opportunity for businesses to cater to consumers who desire authentic high fashion designs and the nostalgia of yesteryears. - **Celebrity-favored Brands:** The trend of celebrity-favored brands presents an opportunity for businesses to capitalize on the influence of celebrities by offering them authentic vintage clothing and luxury fashion options. - **Physical Pop-up Stores:** The trend of physical pop-up stores allows businesses to expand their digital presence into a temporary physical space, providing a unique and immersive experience for customers. ### Sectors Adopting This - **Fashion Retail:** The fashion retail industry can leverage the luxury vintage fashion trend to create unique shopping experiences and cater to consumers' desires for high-end, authentic vintage clothing. - **E-commerce:** The e-commerce industry can tap into the celebrity-favored brands trend by offering online platforms that provide easy access to vintage clothing and luxury fashion options, targeting consumers who want to emulate their favorite celebrities. - **Retail Experience Design:** The retail experience design industry can capitalize on the trend of physical pop-up stores by creating innovative and immersive environments that bring the nostalgia of vintage fashion to life, attracting customers and driving sales. ## Related on Trend Hunter - [Luxury Menswear Apparel Pop-Ups](https://www.trendhunter.com/trends/louis-vuittons-soho-popup.md) - [Immersive Back-to-School Pop-Ups](https://www.trendhunter.com/trends/sprayground-pop-up.md) - [Exclusive Quiet Luxury Pop-Ups](https://www.trendhunter.com/trends/quiet-luxury.md) - [NYC-Based Apparel Stores](https://www.trendhunter.com/trends/aviator-nation.md) - [Authentication Awareness Pop-Ups](https://www.trendhunter.com/trends/the-realreal-popup.md) - [Crypto-Luxury Fashion Pop-Ups](https://www.trendhunter.com/trends/collection-01s.md) - [Luxury Bag Pop Ups](https://www.trendhunter.com/trends/birkin-bag.md) - [Immersive Luxury Cosmetics Pop-Ups](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1.md) - [Racing Motif Pop-Ups](https://www.trendhunter.com/trends/mytheresa-x-flamingo-estate.md)