# Elegant E-Cigarette Branding The Treasurer Vape is Discreet Without Compromising Aesthetics By Rebecca Byers | Published 2015-04-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/treasurer-vape References: [dezeen](http://www.dezeen.com/2015/04/22/mormedi-e-electronic-cigarette-branding-packaging-personal-accessory/) & [treasurer-vape](https://treasurer-vape.com/en/) The Treasurer Vape is branded as the elegant, high-end answer to e-cigarettes. Designed to incorporate all the features left out by previous e-cigarette models, the Treasurer Vape focuses on function, ensuring usability and discreteness above all else. Available as a starter kit with a healthy variety of accessories and add-ons, this [luxurious vaporizer](https://www.trendhunter.com/trends/vong-x) looks more like a high-tech toothbrush made by [Apple](https://www.trendhunter.com/trends/the-case) than an e-cigarette. Manufactured in the UK, the Treasurer Vape line of e-liquids has four levels that begin as a full tobacco blend and amp up to a tobacco blend infused with other aromas. The sleek e-cigarette comes with a 2-year service warranty, a dual USB Skross charger and is almost entirely different from most models on the market. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 58% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Luxury E-cigarette Branding:** Opportunity to disrupt the e-cigarette market by appealing to a high-end, luxury consumer segment. - **Discreet E-cigarette Design:** Potential for innovation in discreet e-cigarette designs that prioritize aesthetics and functionality. - **Multi-flavored E-liquids:** Disruptive opportunity to introduce e-liquids with a range of flavors, beyond traditional tobacco blends. ### Where This Applies - **E-cigarette Manufacturing:** Disruptive innovation potential to cater to the luxury market with high-quality, stylish e-cigarettes. - **Vaporizer Accessories:** Opportunity to create and sell a variety of high-end accessories and add-ons for luxury e-cigarette brands. - **E-liquid Production:** Innovation opportunity to develop and market multi-flavored e-liquids, expanding beyond traditional tobacco blends. ## Related on Trend Hunter - [Stylish Discreet Vapes](https://www.trendhunter.com/trends/discreet-vaping-experience.md) - [Compact Vaping Pens](https://www.trendhunter.com/trends/compass-rise.md) - [Value-Focused Vape Products](https://www.trendhunter.com/trends/geek-bar-e600.md) - [Low-Cost Vape Starter Kits](https://www.trendhunter.com/trends/relx-starter-kit.md) - [Rechargeable Vape Devices](https://www.trendhunter.com/trends/blu-box-kit.md) - [Fuss-Free Compact Vape Bars](https://www.trendhunter.com/trends/jac-vapour-nicnac.md) - [Customizable Vaporizer Designs](https://www.trendhunter.com/trends/customizable-vaporizer.md) - [Touchscreen Disposable Vapes](https://www.trendhunter.com/trends/rabbeats-rc10000-touch.md) - [Sleek Herb Vaporizers](https://www.trendhunter.com/trends/herb-vaporizers.md)