# Melting Illusionary Cups The Treasure Mug is Designed to Look Like it is Sinking into Surfaces By Gil Cohen | Published 2012-10-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/treasure-mug References: [theawesomer](http://theawesomer.com/treasure-mug/192133/) & [re-ex-japan.ocnk.net](http://re-ex-japan.ocnk.net/product/1) Slowly burying itself into your table, the Treasure Mug looks as though it has started to melt. The slight tilt to the base as well as the handle that is missing a part on the bottom are what give the mug its sinking-into-the-table effect. This [unique, slightly wonky shape](https://www.trendhunter.com/trends/tea-for-two-collection) of the mugs will have your guests wondering why your mug appears to be disintegrating before their eyes. Maybe it's the end of days and global warming has come to finish us all off, or maybe the [coffee is just too hot](https://www.trendhunter.com/trends/temperature-control-smart-mug); your guests will have no idea what is going on. Amaze and astound people when you drink from your Treasure Mug that appears to be [sinking into the table](https://www.trendhunter.com/trends/blur-coffee-table). ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 85% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Key Themes Behind This Trend - **Illusionary Tableware:** Opportunity for creating innovative tableware designs that play with optical illusions or unconventional shapes. - **Interactive Drinkware:** Potential to develop drinkware that engages users through its unique design and creates a sense of wonder and conversation. - **Visual Disruption:** Opportunity for products that visually disrupt the expected norms, capturing attention and sparking curiosity. ### Where This Applies - **Home Decor:** Innovative home decor products that provide unique and eye-catching elements to interior design. - **Hospitality:** Introduce unconventional and visually captivating drinkware in restaurants, bars, and hotels to enhance guest experiences. - **Gifts and Novelty:** Create quirky and attention-grabbing products that make perfect gifts for those seeking unique and unusual items. ## Related on Trend Hunter - [Bell-Shaped Coffee Mugs](https://www.trendhunter.com/trends/mario-mug.md) - [Coffee-Cooling Travel Mugs](https://www.trendhunter.com/trends/beverage-tumbler.md) - [Utensil Holding Mugs](https://www.trendhunter.com/trends/1handmug.md) - [Landmark-Inspired Glass Mugs](https://www.trendhunter.com/trends/starbucks-mount-fuji-glass-mug.md) - [Handle-Free Coffee Mugs](https://www.trendhunter.com/trends/pinch-hold.md) - [Captivating Tonal Drinking Glassware](https://www.trendhunter.com/trends/podio-cup.md) - [Uniquely Shaped Drinkware](https://www.trendhunter.com/trends/heart-doublewall-latte-mugs.md) - [Desk Thermo Tumblers](https://www.trendhunter.com/trends/alessi-buri-tumbler.md) - [Ultra-Heavy Mugs](https://www.trendhunter.com/trends/oceanus-brass-tankard.md)