# Treasure-Hunting Scarves 'Kind of Moving' Features Hidden Treasures on its Printed Scarves By Tana Makmanee | Published 2013-01-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/treasure-hunting References: [dezeen](http://www.dezeen.com/2013/01/14/kind-of-scarves-by-kind-of-moving/) & [kindofmoving.nl](http://www.kindofmoving.nl/en/kind-of-scarf) If you're looking to add some unique touches to your fashion accessories then Dutch designers 'Kind of Moving' have the perfect accessory for you: scarves printed with treasure maps! Kind of Moving has essentially taken ordinary fashion accessories to a more interactive level where people can engage in a treasure hunt to find a hidden gem that is nestled somewhere between the city streets. Designed with simple colors and outlines of city streets, these [treasure map scarves](https://www.trendhunter.com/trends/treasure-island) are not only visually captivating, but also engaging and fun. These creatively interactive scarves have a blue-print like design, and are made to resemble various popular destinations such as Tokyo, Paris, Copenhagen and Amsterdam. What makes these scarves so interactive is that within each plan is a [hidden marked surprise](https://www.trendhunter.com/trends/scratch-earth), which makes these scarves a fun option for those looking to spruce up their wardrobe. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 27% | Activity: 11% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Interactive Fashion Accessories:** Design interactive fashion items that allow people to engage in a fun treasure hunt to find hidden gems. - **Printed Treasure Maps:** Create fashion items with hidden treasure maps that encourage people to explore their city and surroundings in a unique way. - **Surprise-embedded Clothing:** Incorporate hidden surprises or treasures into clothing items to add an extra element of fun and excitement for the consumer. ### Industries Being Reshaped - **Fashion:** The fashion industry can innovate by adding interactive elements to their accessories and creating surprise-embedded items. - **Tourism:** The tourism industry can collaborate with fashion designers to create unique, printed maps featuring local points of interest that encourage exploration and discovery. - **Augmented Reality:** Developers in the AR industry can create interactive experiences that blend the virtual and physical world, such as AR-enabled treasure hunts within printed clothing items. ## Related on Trend Hunter - [Aromatic Winter Scarves](https://www.trendhunter.com/trends/ricola-capsule.md) - [Map-Inspired Fleece Blankets](https://www.trendhunter.com/trends/xplorer-maps.md) - [Multimedia Treasure Hunts](https://www.trendhunter.com/trends/madoks-interactive-treasure-hunt.md) - [Unique Elevated Accessories](https://www.trendhunter.com/trends/highdive.md) - [Limited Collaborative Streetwear](https://www.trendhunter.com/trends/hiddenny-x-ugg.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Ultra-Extravagant Jewelry Capsules](https://www.trendhunter.com/trends/treasure-island.md) - [Playful Tarp Charm Capsules](https://www.trendhunter.com/trends/lucky-trucking.md) - [Golden Tickets Treasure Hunts](https://www.trendhunter.com/trends/cj-hendry-x-phillips.md)