# Bejeweled Billboards The 'Treasure!' Exhibition Advertises with Real Gold and Diamond Signage By Vittoria Natarelli | Published 2010-06-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/treasure-exhibition References: [coloribus](http://www.coloribus.com/adsarchive/prints/science-world-exhibition-gold-billboarddiamond-billboard-446305/) & [scienceworld](http://www.scienceworld.ca/treasure) Vancouver's Science World is putting on the 'Treasure!' exhibition, and to advertise it, the center has created these [gold and diamond billboards](https://www.trendhunter.com/trends/worlds-heaviest-billboard). The diamond billboard has 9,000 dazzling glass diamonds that are meant to look like the real thing. The purpose of this billboard is to point out the fact that, compared to most other jewels, [diamonds are not that rare](https://www.trendhunter.com/trends/skydiamond). The gold billboard at the Treasure! exhibition was wrapped in 22 carat gold--only 2 ounces of it, hammered so thin that it covers 200 square feet! ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 68% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### What Makes This Trend Stand Out - **Gold and Diamond Advertising:** Creating billboards with real gold and diamonds can capture attention and create a luxurious and exclusive brand image. - **Alternative Materials for Signage:** Using unconventional materials like glass diamonds and gold can provide a unique and eye-catching approach to advertising. - **Highlighting Rarity Perception:** Using billboards to challenge the perception of rarity in certain valuable items can spark conversations and change consumer perspectives. ### Sectors Adopting This - **Advertising:** The advertising industry can explore using high-value materials like gold and diamonds to create visually stunning and memorable campaigns. - **Luxury Goods:** The luxury goods industry can leverage real gold and diamond signage to reinforce their premium brand positioning and create a sense of exclusivity. - **Museum and Exhibition:** Museums and exhibition centers can adopt innovative signage materials like glass diamonds and gold to enhance the visual appeal of their exhibits and attract more visitors. ## Related on Trend Hunter - [Taco Shell-Based Diamonds](https://www.trendhunter.com/trends/diamonds-made-from-taco-shells.md) - [AR Bracelet Billboards](https://www.trendhunter.com/trends/tiffany-lock-bracelet.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Immersive Jewelry Exhibitions](https://www.trendhunter.com/trends/tiffany-wonder-exhibition.md) - [Otherworldly Fashion Brand Billboards](https://www.trendhunter.com/trends/vollebak-mars-billboard.md) - [Natural Diamond Campaigns](https://www.trendhunter.com/trends/worth-the-wait.md) - [Stardust Museum Ads](https://www.trendhunter.com/trends/kent-monkman-being-legendary.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md)