# Expansive Rapper Merchandise This 60-Piece Collection Celebrates Travis Scott's New Album By Riley von Niessen | Published 2016-09-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/travis-scotts-new-album References: [hypebeast](http://hypebeast.com/2016/9/travis-scott-birds-in-the-trap-merchandise) & [travisscott](http://travisscott.com) 'Birds in the Trap Sing McKnight,' Travis Scott's new album that was just released in the September of 2016, has generated a lot of excitement among his many fans. In order to allow them to celebrate it in just about every way possible, the rapper released an incredibly broad 60-piece collection. Included is a [variety of apparel](https://www.trendhunter.com/trends/blackpink-and-fragment) that's branded with imagery from Travis Scott's new album, as well as a slew of accessories like [baseball caps, beanies, socks](https://www.trendhunter.com/trends/bravado-x-dmx), pillows, comforters and bags. The series offers a number of rather unconventional inclusions as well, at least in terms of what's normally seen from [musician merchandise](https://www.trendhunter.com/trends/syna-collection). A few examples of this include eagle plush toys, flashlights, ashtrays, candles and even condoms. As a means to prompt more fans to buy the new Travis Scott album instead of downloading it, the rapper is including a piece of merchandise along with its purchase as well. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 70% | Activity: 54% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity Merchandise:** Opportunity for other celebrities to release expansive merchandise collections to promote their albums or projects. - **Unconventional Inclusions:** Opportunity for artists and musicians to include unique and unexpected items in their merchandise collections, creating a sense of exclusivity and novelty for fans. - **Value-added Purchases:** Opportunity for businesses to bundle merchandise or additional items with a purchase to incentivize customers and increase sales. ### Sectors Adopting This - **Music Industry:** Music artists can leverage expansive merchandise collections to increase fan engagement and generate additional revenue streams. - **Fashion Industry:** Fashion brands can collaborate with celebrities to create branded apparel and accessories collections, capitalizing on the popularity of celebrity merchandise. - **Promotional Products Industry:** Promotional product companies can offer unique and unconventional items for artists and musicians to include in their merchandise collections, catering to their fans' desire for exclusive and collectible items. ## Related on Trend Hunter - [Album Merch Capsule Drops](https://www.trendhunter.com/trends/dont-tap-the-glass.md) - [Album-Honoring Merch Collections](https://www.trendhunter.com/trends/cherry-bomb.md) - [Rapper Merch Collections](https://www.trendhunter.com/trends/bravado-x-dmx.md) - [Rapper-Backed Apparel Capsules](https://www.trendhunter.com/trends/ovo-5.md) - [Streetwear-Inspired Soda Merch](https://www.trendhunter.com/trends/dr-pepper-merch.md) - [Fanwear Collaboration Ranges](https://www.trendhunter.com/trends/concho.md) - [Metal Band-Inspired Merchandise](https://www.trendhunter.com/trends/sleep-token.md) - [Rapper-Curated Smoothies](https://www.trendhunter.com/trends/storm-storm-smoothie.md) - [Social Media-Inspired Merch Ranges](https://www.trendhunter.com/trends/x-merch-collection.md)